Top Five B2B Wholesale eCommerce Platforms for 2020

B2B eCommerce sales in the US are projected to reach $1.8 billion by 2023. Experts say that B2B eCommerce will be growing by 10% annually over the next five years.

If you plan to start a B2B eCommerce business, it’s high time to catch this train. Start from choosing reliable B2B eCommerce software for your future website.

These days, there are about 40 B2B eCommerce platforms available on the eCommerce software market. We analyzed them all and pick 5 most balanced with the user rating 4 and higher. Start your journey with testing these platforms first.

Key Points to Look at When Choosing a B2B eCommerce Script

  • Of course, the first point is functionality. Make sure the B2B CMS has all the necessary functions for sales automation such as: in bulk product order, customer tiers with special prices by levels, price lists, the ability to close storefront for unlogged users, admin and customer roles, easy reordering, powerful API, and other features.

  • The second thing to look at is the hosting model. The platform can be downloadable or cloud-based. With a downloadable B2B solution, you get full access to the functionality and the code. But the installation and configuration are on you. Cloud-based CMS are easy to deploy and support but they are limited in terms of customization and scalability.

  • Popularity. Make sure the platform is well-known and has a good user rating.

  • Check the platform’s customer care. Make sure they answer all your questions fast and in detail.

1. CS-Cart B2B & B2C (User rating: 4.6)

CS-Cart B2B & B2C is a downloadable B2B eCommerce script with open source code. Its key advantages are ease of use and rich functionality out of the box.

CS-Cart ships with over 500 features and a powerful API to integrate the platform with third-party business applications such as CRM, ERP, accounting, inventory management, and more. You can install more functions via ready-made add-ons from the CS-Cart app marketplace.

The coolest feature of CS-Cart B2B & B2C is that you can run hybrid business—B2B and B2C—on different storefronts. The multi-store feature allows you to create multiple storefronts and configure them independently for B2B and B2C commerce.

Another good thing about CS-Cart is that it’s a self-hosted B2B eCommerce platform. You have absolute freedom to tweak this CMS, adapt it to your business processes and develop more specific functionality. Its code is open.

Good: The ease of use and a great price/functionality ratio. Users love CS-Cart’s clean architecture and open-source code. A one-time fee is also an advantage.Bad: Users say that the default storefront design is a bit out of fashion. There are complaints about a complicated upgrade process if the store is heavily customized and the server configuration is wrong.

2. StoreHippo (User rating: 4)

StoreHippo is an eCommerce platform for hybrid commerce. You can sell to both B2B and B2C customers. The script is cloud-based but developers say you can customize and scale it.

StoreHippo is packed with all the must-have B2C features such as flexible catalog and order management, built-in marketing tools, notifications, mobile apps for customers and admins, analytics tools, integrations with popular shipping and payment options such as PayPal and Authorize.Net. It has a mobile app for Android and iOS, and the multi-store feature.

Here’s how you can customize the platform: edit HTML/CSS code, make custom navigation, edit email and invoice templates, install custom themes, and more. No source code modification here.

StoreHippo also has a set of B2B-specific features but the list is not as full as you expect from a B2B solution: personal prices, multiple storefronts, audit logs, user roles, bulk-order processing and some other. This B2B eCommerce solution is integrated with their own logistics service ShipKaro, which allows for over 15 shipping integrations.

Good: A great set of versatile features, short learning curve, quick start, customizability, multi-store functionality.Bad: Lack of B2B-specific functions, limited development capabilities.

3. OROCommerce (User rating: 4.7)

OROCommerce is a wholesale eCommerce platform that supports B2C, B2B, and even B2X scenarios. It’s one of the most complex and flexible B2B solutions on our list.

It has a lot of B2B features including corporate accounts, user roles, multiple price lists, a good API for integrating with business systems, a robust promotion system, buyer-specific catalogs and prices. OROCommerce has its own built-in CRM system “OROCRM” and it’s a homegrown application. The CRM allows you to organize the customer contacts and arrange the customer interaction workflow. You’ll definitely need a CRM in your B2B store, so it’s a great built-in feature.

Good: A lot of useful B2B features, flexibility, hybrid-business ready (B2C, B2B, and B2X scenarios).Bad: Requires training. Lack of development documentation.

4. SAP Commerce Cloud (User rating: 4.6)

SAP Commerce Cloud can be used for B2C, B2B, and B2X scenarios. It’s intended for big manufacturers and distributors. The platform includes all the essential B2C functions such as cart checkout, product content and experience management, promotions, and order management, and others.

With SAP you can definitely create a webstore to sell to both direct customers and companies. There’s no multi-store feature, so you will sell to B2C and B2B purchasers from the same storefront.

The platform integrates with other SAP’s homegrown business applications such as CRM and ERP. It is a cloud-based B2B solution, so the customizations are limited to API integrations.

Good: Powerful marketing and customer relationship management, ease of building a fully working B2B eCommerce website, hybrid commerce ready.Bad: You have to pay monthly because the platform is cloud-based. This also means that the code is closed—no development capabilities.

5. Handshake (User rating: 4.5)

Handshake is a robust wholesale eCommerce platform for medium and big-sized manufacturers, wholesalers and distributors. It is cloud-based and easy to deploy. The solution also offers a mobile applications for B2B customers and sales representatives.

Handshake provides a modern B2B eCommerce experience for easy online ordering and a mobile app for shelf-side orders. The platform also provides a special app for sales reps that provides them with all the necessary sales info: customer information, prices, inventory, and others. Sales reps can quickly form and submit orders.

Good: Feature-richness, good customer support, great look and feel.Bad: Customers report that sometimes the application crashes and has synchronization issues.

What to do now?

You can request online demos of each B2B eCommerce solution from this list and test it all the way from A to Z. Demos will give you a clear image of a CMS.

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