About StrategicDB

StrategicDB is a boutique marketing data company founded with a simple goal: helping marketers get the most value from their data. Through data cleansing, marketing analytical services, eCommerce migration, and data-driven performance marketing, we enable organizations to operate more efficiently, make strategic decisions, and drive sales growth.

We combine advanced technology, data science algorithms (including AI), and human expertise to bring your data to life.

Our unique approach to data cleansing leverages trusted data providers, proprietary solutions, and tailored service offerings to execute on even the most complex data challenges. Every project is customized to ensure accuracy, consistency, and usability across your systems.

We also offer customized eCommerce data migration services, allowing seamless transitions from any platform to another. By cleaning and structuring your data before migration, we help ensure no data loss, improved data quality, and a better overall customer experience.

In addition, we partner with marketing agencies through a white-label model to deliver analytical services to their clients. This allows agencies to focus on their core strengths, while we automate reporting, provide presentation-ready insights, forecast future performance, and uncover opportunities from historical data.

StrategicDB is made up of a team of skilled data scientists, marketing analysts, programmers, SEO specialists, and marketers. We are passionate about delivering measurable results and exceeding our clients’ expectations.

From data cleansing and improving SEO rankings to ensuring seamless product migration to your new eCommerce platform, we take pride in the work we do.

We’ve partnered with leading marketing agencies to bring deeper insights and scalable solutions to their teams and we’d love to do the same for your agency or company.

Anna Kayfitz is the founder of StrategicDB. She brings over 20 years of marketing and analytics experience, having worked with companies such as Harlequin Enterprises (a leader in women’s publishing), Eloqua (now Oracle Marketing Cloud), Sunwing Travel Group, and several startups.

Anna holds an MBA from the Schulich School of Business, specializing in International Business and Marketing, and has earned certifications in Datorama, Facebook Data Science, and Coursera’s Data Science program. Her extensive experience and expertise guide StrategicDB in delivering data-driven marketing and analytical solutions that generate measurable results.

Some of our clients

What our clients are saying

“We contracted Anna to put together our digital marketing strategy. The first thing we noticed was how intuitive she was and how little we had to explain once we gave her the brief. She took the ball and ran with it. Anna is a person of high integrity and delivered what she said she would and when promised. She provided a detailed plan that dealt with all the areas of online marketing. The icing on the cake is her analytics background that gave us detailed statistics of what the likely outcomes would be and these have proved to be accurate. We were so impressed that we have used her on other projects for our clients. Anna is a valuable contributor and I recommend her to anyone wanting to develop a marketing plan or wanting to take their marketing to another level.” Mackey Kandarajah, Director – Spark Interact

“We had a huge mess on our hands when it came to our Marketo and Salesforce systems. We engaged with Anna at StrategicDB to complete a usage audit and make recommendations for improvement. We were overwhelmed by what she discovered but were able to work together to put an action plan in place. Communication with Anna was great and she delivered everything in the timeframe we had agreed upon. We will be using her again for similar projects in the future!” Christina Pappas, Director of Marketing – MineralTree

“StrategicDB really understands ASO, with one simple update we were able to generate 30% more downloads on the AppStore for our game app. They understand data like no other marketing agency we have worked with before.” Kerim Tricic, CEO Word Cascade

“StrategicDB has consistently provided our company with superb C-Level analytics and design support. We have worked closely with their entire team to deepen our marketing and sales collateral, to achieve corporate financial streamlining, and to design powerful infographics. I applaud them for their excellence on each deliverable and would enthusiastically recommend their services to other companies.” Anoop Swaminath, CEO – BMT Stealth Startup

Frequently Asked Questions about StrategicDB

StrategicDB is a marketing and data agency that offers flexible pricing based on either an hourly rate or a fixed project rate. We ensure our services are competitively priced, delivering the best value for your agency or company while maintaining the highest standards of quality and results.

No, we take on small and large projects. We have been hired to fix a small dashboard in Looker Studio and to build an entire marketing tech stack for large organization.

We have experience migrating both small stores with fewer than 50 products and large, complex stores with over 10,000 product SKUs. This allows us to work on projects of all sizes from small businesses to Fortune 500 companies with extensive and complex datasets.

Since 2014, we have worked with nearly every industry across both B2B and B2C markets. Our performance-focused eCommerce migration services support retailers of all sizes, from B2B and B2C businesses targeting women, men, and even pets.

We have cleansed data for top global cybersecurity companies and Silicon Valley startups prior to acquisition. We’ve partnered with marketing agencies serving Fortune 500 clients in food, automotive, technology, and retail industries. Our team has built tech stacks for medical tech startups and provided marketing services for local small businesses, including chiropractors and window cleaners.

No matter your size or industry, we would love to help your company or agency with all your data needs from migration and cleanup to generating insights and leads.

No, we pride ourselves on being marketing technology agnostic. We don’t have any biases and will select the tools that are truly right for your organization. By remaining independent and not partnering with specific vendors, we are able to provide unbiased recommendations and design workarounds for your existing technologies ensuring solutions that truly benefit you, our client.

StrategicDB is a King city marketing agency located near Toronto, Ontario, Canada. Most of our clients are found in United States, U.K., EU, Australia and Canada. We have provided local marketing services to local businesses in Markham, Mississauga, Richmond Hill, Aurora, King City and Vaughan. We have also preformed ASO services for over 30 languages, where the app has been downloaded by millions since our ASO work. Therefore, we are a global company working remotely to help with marketing data, analytics and to ensure your data stays clean.

StrategicDB is an innovative data marketing company, we embrace all new technologies.

We leverage AI wherever it makes sense, but not exclusively. While automation can handle up to 90% of tasks, there is always a remaining 10% that requires human judgment. We also recognize that AI is not always appropriate for example, writing content should be done by humans, insights should be interpreted by experts, and developing marketing strategy is always the responsibility of a skilled marketing manager.

By combining technology with human expertise, we deliver optimal results that maximize efficiency without compromising quality.

Data Driven Marketing & Sales