Data Driven Marketing & Sales
Questions? (877)332-4923
CONTACT US

About Us

StrategicDB is a boutique data cleansing and analytics company, located in Toronto, Canada. Established in 2015 with the goal to combine automated solutions and the human element of cleaning and analyzing data.

We believe that data is key to running a business and every business is unique. Our unique product offering includes de-duping utilizing business rules that you provide, working with multiple data providers to ensure the highest match rate as well as standardizing/normalizing data.

Once data is cleansed, we help provide actionable insights by offering a range of services from data modelling (segmentation, decision tree, scoring) to data visualization.

While, the majority of our business focuses on sales and marketing data, we have cleansed and analyzed financial, human resource, donor and product databases.

Top Management

null

Anna Kayfitz

Founder and Principal Consultant

Specializing in Analytics, Data Acquisition, Database Marketing and Modelling. Anna has over 10 years of marketing and analytics experience working for Harlequin Enterprises (A Leader in Woman’s Publishing), Eloqua (Now Oracle Marketing Cloud) and Sunwing Travel Group. She also holds an MBA from the Schulich School of Business, specializing in International Business and Marketing.

null

Irina Glushkovsky

Manager of Analytics

Irina has over 20 years of experience in Analytics and CRM Marketing. Her knowledge in Tech, Retail and Financial Services is a big asset! She heads up our data cleaning and analytical projects. Having handled data ranging from eCommerce to Digital Marketing, there is no data that she cannot clean or analyze.

null

Benjamin Milkic

Campaign Optimization Director

Specializing in SEO, Digital Marketing and Social Media, Benjamin has over 7 years of experience making companies rank on the top of search engines such as Google, Yahoo and Bing. His experience in digital marketing campaigns has led to increased conversion rates for companies of all sizes. Google Adwords and Brightedge Certified!

null

Yen Neary

Director of Analytics and Data Quality

Specializing in Data Analytics and Database Management, Yen has over 15 years of experience applying cutting edge data analytical techniques that ensure key metrics are presented with a customer-focused orientation. She also heads a team of data specialists in data cleaning projects.

null

Rowan Czech-Maurice, CAMS

Director of Projects

Rowan has over 10 years of experience managing projects. He has also spent many years analyzing and validating data for the financial industry. His experience and knowledge of financial data is invaluable for data cleaning.

We had a huge mess on our hands when it came to our Marketo and Salesforce systems. We engaged with Anna at StrategicDB to complete a usage audit and make recommendations for improvement. We were overwhelmed by what she discovered but were able to work together to put an action plan in place. Communication with Anna was great and she delivered everything in the timeframe we had agreed upon. We will be using her again for similar projects in the future!
Christina PappasDirector of Marketing – MineralTree
StrategicDB has consistently provided our company with superb C-Level analytics and design support. We have worked closely with their entire team to deepen our marketing and sales collateral, to achieve corporate financial streamlining, and to design powerful infographics. I applaud them for their excellence on each deliverable and would enthusiastically recommend their services to other companies.
Anoop SwaminatCEO – BMT Stealth Startup
We contracted Anna to put together our digital marketing strategy. The first thing we noticed was how intuitive she was and how little we had to explain once we gave her the brief. She took the ball and ran with it. Anna is a person of high integrity and delivered what she said she would and when promised. She provided a detailed plan that dealt with all the areas of online marketing. The icing on the cake is her analytics background that gave us detailed statistics of what the likely outcomes would be and these have proved to be accurate. We were so impressed that we have used her on other projects for our clients. Anna is a valuable contributor and I recommend her to anyone wanting to develop a marketing plan or wanting to take their marketing to another level.
Mackey KandarajahDirector – Spark Interact

Contact Us

Menu