About Us

StrategicDB is a boutique data cleansing and analytics company, located in Toronto, Canada. Established in 2015 with the goal to combine automated solutions and the human element of cleaning and analyzing data.

We believe that data is key to running a business and every business is unique. Our unique product offering includes de-duping utilizing business rules that you provide, working with multiple data providers to ensure the highest match rate as well as standardizing/normalizing data.

Once data is cleansed, we help provide actionable insights by offering a range of services from data modelling (segmentation, decision tree, scoring) to data visualization.

While, the majority of our business focuses on sales and marketing data, we have cleansed and analyzed financial, human resource, donor and product databases.

Top Management


Anna Kayfitz

Founder and Principal Consultant

Specializing in Analytics, Data Acquisition, Database Marketing and Modelling. Anna has over 10 years of marketing and analytics experience working for Harlequin Enterprises (A Leader in Woman’s Publishing), Eloqua (Now Oracle Marketing Cloud) and Sunwing Travel Group. She also holds an MBA from the Schulich School of Business, specializing in International Business and Marketing.


Irina Glushkovsky

Manager of Analytics

Irina has over 20 years of experience in Analytics and CRM Marketing. Her knowledge in Tech, Retail and Financial Services is a big asset! She heads up our data cleaning and analytical projects. Having handled data ranging from eCommerce to Digital Marketing, there is no data that she cannot clean or analyze.


Benjamin Milkic

Campaign Optimization Director

Specializing in SEO, Digital Marketing and Social Media, Benjamin has over 7 years of experience making companies rank on the top of search engines such as Google, Yahoo and Bing. His experience in digital marketing campaigns has led to increased conversion rates for companies of all sizes. Google Adwords and Brightedge Certified!


Yen Neary

Director of Analytics and Data Quality

Specializing in Data Analytics and Database Management, Yen has over 15 years of experience applying cutting edge data analytical techniques that ensure key metrics are presented with a customer-focused orientation. She also heads a team of data specialists in data cleaning projects.


Rowan Czech-Maurice, CAMS

Director of Projects

Rowan has over 10 years of experience managing projects. He has also spent many years analyzing and validating data for the financial industry. His experience and knowledge of financial data is invaluable for data cleaning.

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