Data Driven Marketing & Sales

Questions? (877) 332-4923
CONTACT US

Account Based Marketing Data Set-Up (ABM Data Preparation services)

When setting up Account-Based Marketing (ABM), it’s essential to have your data layer properly structured. After identifying the key accounts you want to target, you need accurate and complete contact information for those accounts.

StrategicDB helps prepare your ABM data by ensuring the right accounts are selected, all necessary contacts are included, and the data is complete so your marketing and sales initiatives run smoothly and effectively.

Contact Us About ABM Data Prep Services

We partner with brands and agencies, big and small.

ABM Data Preparation Services

We can assist with key account identification and help you discover “look-alike” companies within your ideal target market. StrategicDB also enriches your existing company data by filling in missing information and standardizing company fields, ensuring that analytics, segmentation, and territory planning can be performed effectively.

Account-Based Marketing only works if you have the right contacts to engage. StrategicDB can help identify key contacts within your target accounts and acquire any missing contacts. Depending on the volume, we can also help define the criteria and implement digital marketing strategies to acquire those contacts efficiently.

Once your data is properly set up, having a clear process is critical to implementing ABM effectively for the long term. For example, new contacts that belong to an account in your ABM strategy should be automatically added to the account. Additionally, any new accounts added to your ABM should have standardized data to ensure consistency and accurate reporting.

Frequently Asked Questions about ABM Data Set Up Services

The process of ABM can differ based on strategy of the company as well as available data. However, typically it starts with identifying the accounts that are key to your business. It could be based on historical data on what accounts were most profitable, or it can be based on future strategy such as try to break into a new industry. The second step is to analyze and clean up existing account and contact data. Once data is cleaned, it is important to ensure you have data completeness. So acquiring new contacts and adding missing data to an existing record. Once data is prepared it is important to set up ABM data flow process, this ensure that there is no need to revisit data in the long term. The final step is to set up automation and flows for marketing, data cleaning and program maintenance. As well as reporting, as a marketing analytics agency, StrategicDB can help with data cleaning, data prep, ABM marketing data set up and ABM marketing.

Yes! StrategicDB is a marketing agency, that can help run direct mail campaigns, email marketing and marketing automation, run social media and digital marketing campaigns to target specific accounts for your ABM strategy. To learn more about ABM marketing, click here.

Historical data cleaning for ABM data is often a necessity after running the program for a few years. In some instances the companies are no longer key accounts because they were converted to customers, went out of business or simply your strategy for ABM targeting has changed. StrategicDB is a data cleaning agency, that can help clean up historical account and contact data that powers your ABM marketing.

If you are running an ABM tool such as Demandbase or utilize native functionality in HubSpot, Salesforce, AdRoll and others, we can definitely can help set up your data and also ensure it is complete, current and correct. We work with all systems and data types, that is because we are data company first.

We use AI within our company, but not exclusively. While automation and AI agents can clean up to 90% of data, there are always exceptions that require manual review. That’s why we combine automated processes with careful human oversight to achieve the highest data integrity and ensure the best possible outcomes for your company.

ABM setup costs vary based on data volume, complexity, and the tools you use. This includes cleaning existing data, identifying key accounts, and acquiring new contacts. Contact StrategicDB today for a tailored quote for your ABM data preparation project.

The timeframe to establish data, process and marketing for ABM marketing depends on the complexity and availability of data. Typically, it can take anywhere from a few weeks to about 3 months to finalize. ABM marketing and ABM data preparations shift fundamental marketing that your company does, therefore it does take some time.

There are many Account based marketing tools on the marketplace, however, we find that for most businesses it is an added expense without the need for it. If you are running Salesforce.com, Monday.com, ZohoCRM, HubSpot or similar CRMs and have marketing automation tool, data preparation is often all you need. There is nothing unique in those tools that you cannot set up yourself with the right knowledge of the process and data.

Yes! As a marketing analytics agency, we can help establish a dashboard or automated reporting in your BI tool or directly in your CRM to track your ABM marketing. ABM strategy requires a unique execution, data preparation and reporting, we can match the analytics with the strategy in all aspects of it marketing and sales.

The cost and effort to clean your account-based database depend on the number of records, existing data integrity issues, and overall complexity. We typically begin with a quick data audit to provide a detailed quote for your company’s data cleaning initiative.