Analytical Services

StrategicDB helps companies and marketing agencies unlock the full value of their campaigns through data-driven insights and advanced marketing analytics. We turn complex data into clear, actionable strategies that drive performance and growth. Our services include reporting and dashboard creation to provide real-time visibility into performance, in-depth marketing analytics to identify opportunities for optimization, and segmentation and profiling to better understand and target your audience. We also specialize in attribution modeling to measure the true impact of each channel, lead scoring to prioritize high-value prospects, and data modeling to support forecasting and smarter decision-making.

In addition, we provide social media analytics to track engagement, content analysis to determine what drives results, and survey design and analysis to capture meaningful customer insights. Our expertise extends to website analytics for improving user journeys and conversion rates, competitive research to uncover market opportunities, and data acquisition and database clean-up to ensure your data is accurate, complete, and ready to use.

At StrategicDB, we don’t just analyze data, we help you use it to make smarter marketing decisions and achieve measurable results.

Contact us to get insights from analytics

Need Help with Your Marketing & Sales Analytics?

We help you outsource your marketing analytics needs by providing a full suite of data-driven services. From marketing attribution and automated pacing reports to advanced segmentation and campaign performance analysis, we ensure you have complete visibility into your efforts.

We also help you measure lift and understand the true impact of your latest campaigns, while setting up automated reporting systems that keep your team informed in real time. Our goal is to turn your data into clear, actionable insights that drive smarter decisions and better results.

Marketing Analytics

From survey design to analysis, we’ve got you covered. We support the full process—from administering questionnaires to analyzing responses across market research initiatives and social media listening.

By leveraging both modern and traditional channels, our focus isn’t just on collecting a high volume of responses, but on uncovering meaningful insights that directly answer the questions that matter most to our clients.

Survey Design and Analytics

A growing focus in modern analytics is understanding the true ROI of content. Whether you’re creating original content, publishing on social media, or leveraging third-party content providers, it’s critical to know what’s actually driving results.

If you’re unsure how your content is impacting SEO performance, marketing effectiveness, or ultimately sales, StrategicDB can help. We analyze content performance across channels to identify what’s working, what’s not, and where the biggest opportunities lie so you can make smarter, data-driven decisions.

Content Analytical Services

Looking to reduce your business intelligence costs? Try Looker Data Studio, Google’s free data visualization tool.

We can help you set up Google data sources and custom sources, and leverage third-party connectors to ensure all your data is combined into a single, easy-to-read report. With StrategicDB, you’ll have actionable insights at your fingertips without the expense of traditional BI platforms.

DataStudio Set-Up

Looking for a partner to build out your Datorama dashboards? At StrategicDB, we create dashboards that are actionable, insightful, and go beyond the basic numbers.

As Certified Datorama Professionals, we’ve designed dashboards for leading marketing agencies, Fortune 500 companies, and start-ups, delivering the insights needed to make data-driven decisions and drive measurable results.

Marketing Intelligence

Looking for a Tableau reporting expert? We can help update existing dashboards or create brand-new reports and dashboards from scratch.

From integrating multiple data sources to adding advanced features like Einstein AI, we ensure your Tableau dashboards are insightful, actionable, and tailored to your business needs.

Tableau

Do you know what your competitors are doing? Have you used benchmarking techniques to measure your performance against them?

At StrategicDB, we provide the data, analysis, and insights you need to gain a competitive advantage. From identifying gaps to uncovering opportunities, we help you make smarter, data-driven decisions that put your business ahead.

Competitor Analytics

Today, social media is no longer optional, 65% of all adults and 90% of 18 to 29-year-olds are active on these platforms. With so many tools and metrics available, it can be overwhelming to make sense of the data.

At StrategicDB, we leverage third-party tools to provide clear insights into what’s working and what isn’t. We also track Return on Ad Spend (ROAS) for your social paid campaigns, helping you optimize performance and maximize results.

Social Media Analysis

eed to understand how your App Store Optimization (ASO) is performing? Curious about your user acquisition cost?

We can help by setting up dashboards that utilize your existing data and by implementing event tracking inside your mobile app. This ensures you can measure performance, optimize campaigns, and make data-driven decisions to grow your app effectively. If we need technical expertise we partner with a mobile app agency. We also provide ad-hoc analysis on user behavior within your app, including marketing attribution for user acquisition and store conversion tracking. This helps identify key opportunities to optimize performance, improve engagement, and increase conversions..

Mobile App Analytics

Using data modeling techniques, including lead scoring, we help identify your most profitable target markets. Through segmentation analysis, we can support upselling strategies for e-commerce providers, determine the optimal mix of contact titles for B2B Account-Based Marketing, and map the ideal journey for a lead to become an opportunity.

Our approach ensures that marketing and sales efforts are data-driven, efficient, and focused on high-value outcomes.

Segmentation

Using advanced statistical methods and AI, we help businesses predict future sales and optimize marketing spend. By combining machine learning models with traditional statistical techniques, we uncover trends and identify key variables that can reliably predict outcomes such as sales or leads.

At StrategicDB, our predictive modeling services empower you to make data-driven decisions, anticipate market trends, and drive your business forward with confidence.

Predictive Modeling

If you’re looking to outsource your sales operations, we can help. Our services include setting up sales territories, analyzing and optimizing your sales funnel, and implementing automated reporting to track sales velocity and other key trends.

With StrategicDB, your sales processes become data-driven, efficient, and easier to manage, allowing your team to focus on closing deals and growing revenue.

Sales Opps Reporting

Running a marketing agency but don’t have an analyst on staff? Outsource your marketing analytics to StrategicDB at a fraction of the cost of hiring a full-time senior analyst.

We provide the insights, reporting, and data expertise your agency needs to make smarter decisions, optimize campaigns, and deliver measurable results, without the overhead of a full-time hire.

Marketing Analytics Outsourcing

We partner with brands and agencies, big and small.

Frequently Asked Questions About Analytical Services

The price of hiring a marketing analytics agency, depends on the scope of your project. StrategicDB offers flexible billing options, including hourly rates or project-based pricing. We can support your team for as little as 30 minutes or as long as three months full-time.

Contact us today for a quote or a discussion about your marketing analytics needs, we’ll tailor a solution that works for your agency.

Yes, Strategicdb is a mobile app analytical services agency we can not only identify the source of your users, but also do lift analysis to understand your brand marketing impact on your app downloads. We also often advise clients to go a deeper level, and go beyond the download but for those that sign-up, use the app for a certain amount of time or spend money in-app purchases.

Sometimes companies have a question they need answered based on the data they have available. We have worked on ad-hoc analytical projects including: building out lead scoring, creating pacing dashboard, doing an uplift analysis, building out marketing attribution model, segmentation model, understanding what product mix to offer as bundle, mapping out typical in app user journey, and more…. From pricing strategy to marketing attribution, we can take on both simple and very quick analysis or run statistical models including utilizing machine learning to get insights out of large datasets.

Since our founding, StrategicDB has leveraged Machine Learning (ML) models to enhance traditional statistical analyses. We use ML for tasks such as regression modeling, basket analysis, decision trees, and pricing optimization. With the rise of large language models (LLMs) and AI tools, we continuously evaluate new technologies for efficiency gains, though we have found that optimizing these models for specific business contexts does not always save time.

At StrategicDB, we believe business context matters. Even the most sophisticated regression or ML models can produce insights that are irrelevant or unactionable. Our value lies in using data to uncover practical, actionable insights that improve business results. In cases where data alone does not provide clear insights, we develop testing matrices to help you experiment and identify strategies that truly work.

We work with marketing agencies and companies to build out automated pacing reporting usually in dashboards. The pacing can be build out as flexible based on campaign groups, names, business units or total account, across one channel or many. While most agencies and companies are still doing pacing in excel, all we require is the input of budgets in a google sheet to be able to automate the calculations. Therefore your marketing team, can actually optimize campaigns as oppose to tracking spend!

We have build dashboards in Marketing Intelligence Cloud, Tableau, Looker DataStudio, PowerBI, MixPanel, HubSpot, Salesforce, TapClicks, DashThis, and More! The tool for us is irrelevant as we understand data and business, combing it in a report/dashboard is where we can identify insights and build dashboard that are actually useful and actionable. Contact us for your dashboard creation and update needs.

We start as soon as we get access to the data to analyze. Some project take as little as a day to complete, others may take a few weeks. To get a quote on your analytical project including timeframes, please contact us.

Yes! At StrategicDB, we use historical data to identify seasonality patterns and build “what-if” scenarios to forecast future results. For example, by analyzing past budgets and performance, we can predict future sales outcomes and guide marketing or operational decisions.

We also incorporate third-party industry data to anticipate broader trends, helping your business stay ahead of the market and make data-driven strategic decisions.

Data Driven Marketing & Sales