Competitive Intelligence Services

Do you know what your competitors are up to? Have you used benchmarking or conducted competitive intelligence research to understand how you compare?

StrategicDB provides comprehensive competitive analysis, including a deep dive into your competitors’ social media initiatives and content strategies. We also offer market research, trend analysis, market potential assessments, and industry benchmarking.

Why invest in competitive intelligence? Because it helps refine your strategy, measure the effectiveness of your own marketing initiatives, and ultimately make your business stronger.

Let us deliver the competitive intelligence services your business needs to stay ahead.

Contact Us for Competitive Intelligence Services

We partner with brands and agencies, big and small.

Competitive Intelligence For the Following Purposes

Competitive intelligence services for mobile apps, includes identifying app features that are different, the pricing and monetization strategy of competitors and can include keyword research for ASO purposes. If you have a mobile app, and you want to do a competitive analysis for apps, we would be happy to provide insightful, actionable and strategy competitor report!

Selling products on multiple platforms? Or want to learn more about your competitor’s product strategy for same or similar products? We can help! Product competitive report typically includes pricing strategy, channels marketed and platforms those products are sold on. We can also tap into social media competitor report to identify trends on similar products.

Competitive intelligence is also known as brand position. How your brand is thought of compare to competitors is important intelligence. It can be used in marketing strategy and tactics. Today, you can learn a lot about brand sentiment through social media and running brand lift digital marketing campaigns.

Sources that can be used for competitive insights

Competitive information is easy to gather via Social Media, especially with the right social media listening tools. You can learn about brand sentiment, how popular a product or a service is and about their marketing strategy. You can also run digital marketing ads to ask questions about the effectiveness of your marketing campaign on those social media platforms.

3rd party research can provide insights into overall market trends. You can also combine research with internal data to identify trends and help with future growth projections. StrategicDB has experience working with companies identifying market share, market positioning and predicting future outcomes by combining third party research with other competitor insights.

Doing surveys is a great way to learn about what clients and users what they are happy or not with. Surveys done right can also help identify how they feel about your competitors. Running ads on Google to identify insights is also a great way to get insights quickly that can help fill in gaps for your future strategy.

Frequently Asked Questions About Competitor Analysis Services

Yes! We can quantify brand’s positioning compared to competition. This can be utilizing search data, social media data and doing survey’s. If you are looking to quantify your brand and how it ranks and trends compared to competitors, we can help you.

Mobile apps have a lot of tools that can provide competitor insights on keywords that overlap, Appstore’s ranking, and number of searches for your brand store compare to your competitors. You can also get information such as reviews and ratings, pricing information, and store availability. We also provide mobile app competitors feature analysis, to identify opportunities. For a mobile app competitive analysis, StrategicDB being a mobile app analytics agency can not only provide detail reports but also marketing strategy to address the opportunities found in the competitor report.

Yes! We have worked with many companies to make sense of third party research papers. By combining third party data with internal data, you can identify trends and opportunities. An example of this would be combining data on top retail sales (quantity and price) across the country, with total imports of the product type into the country (Volume) and internal sales data for the same period for volume, and price. Combining this data, our client was provided with insights on what retail locations and companies, they had a small market share or were missing all together, what their price was compared to their competitors on a regional and store level, as well as what percentage of total market share they were part of and if they were growing or declining compared to total market. All this would not have been possible without proper competitive analysis which went beyond the basic information provided by researches.

Competitive intelligence can be a one time project to identify market size and positioning. Or it could be an ongoing monitoring of brand sentiment. With so many different options to execute on, it is different to price a competitive intelligence project without understanding the needs of the brand, product or mobile app is to price competitive analysis accurately.

For surveys we typically utilizing tools such as SurveyMonkey, Typeform and even HubSpot. We also can run digital ads to ask specific questions for brand lift surveys to understand brand awareness impact on brand. For analysis, we utilize anything from simple excel, to running machine learning models with Python and everything in between.

Yes, we can definitely build out a competitor intelligence report or dashboard to be automated and insightful. Typically a competitor intelligence dashboard will include metrics such as social media data and search data for on-going KPI monitoring. If there are third party data that is available we can also add it to the dashboard. StrategicDB is a business intelligence agency, that can automate and combine different sources into insightful, strategic and actional reporting.

Data Driven Marketing & Sales