Whether you’re just starting out or already have a CRM or marketing database, you may need to acquire or enhance your data. Whether your existing database needs refreshing or you want to identify new customer lists, our data acquisition services can help. We work with reputable data sources to provide the cleanest, most up-to-date data available. Additionally, we can help define your target market and segment your current database for more efficient and effective marketing campaigns.
Data Acquisition Services
Contact Us About Data Acquisition and Appending Services
Data Acquisition and Appending Services:
If you are building a new database or planning a direct mail campaign, we can help! We work with a variety of data providers to find the best data for your lead generation and marketing needs, for both B2C and B2B prospecting. Contact StrategicDB to learn more about our data acquisition services.
Missing critical data in your system can impact segmentation, sales efficiency, and analytics. We can help not only identify the data that is crucial for your business but also append the necessary information. Additionally, we can review your current processes to help you acquire critical data proactively, before it becomes an issue.
Merging data from various sources comes with its own set of challenges determining which source is most accurate, which is most recent, and, most importantly, how to combine the data efficiently. StrategicDB are data specialists and can help import and merge data from multiple sources into a single, unified system.
We partner with brands and agencies, big and small.
Frequently Asked Questions About Data Appending and Data Acquisition services
Data acquisition is the process of obtaining brand-new data. For example, you might acquire contacts for an existing account or gather company data for your sales team to prospect against.
Data appending, on the other hand, involves adding missing information to existing records. For instance, you may want to append addresses to contacts that currently only have email addresses and first names for a direct mail campaign. Another example is adding details such as industry or company size to accounts, enabling better analytics, segmentation, and territory planning.
The cost of acquiring data depends on the data source and the quantity needed. Since StrategicDB provides customized data acquisition services, we price each project individually. For data appending, pricing is based on the fields required and the partners both internal and external best suited to meet your data expectations.
Absolutely! Especially when merging different data sources, we can help update your database or CRM. We have experience working with many platforms for data acquisition, cleaning, appending, and merging. Some of these platforms include Salesforce, Marketo, Monday.com, HubSpot, Zoho, Eloqua, MS Dynamics, SQL databases, and other customized systems. If you do not see your platform listed it does not mean we are not able to update your CRM, please contact us to acquire if we would be a good data appending partner.
Data appending can take anywhere from a few days to 2 to 3 weeks, depending on the complexity, the volume of data, and partner turnaround times. Merging data can also take from a few days to several weeks, depending on the number of fields to merge and whether any data preparation is required.
We typically do not source data from LinkedIn, as it is against company policy. However, we can use LinkedIn to verify information obtained from other sources.
While we embrace new technology, AI is currently not accurate enough to provide the high-quality data you need. We typically rely on third-party providers, a combination of automation, and manual data acquisition and appending techniques. We continuously monitor AI capabilities, and as soon as they reach a level where we can generate data accurately, we will adopt them!
StrategicDB works with both large data acquisition providers and small, niche providers, as well as leveraging internal sources to access hard-to-find data points. Some of the providers we work with include Experian, D&B, ZoomInfo, Hunter, and Leadspace, to name a few.
The way to merge multiple sources is to identify which sources have what data and how reliable is the data. So the first step is to do a quick data audit on each data sources to identify the best way forward. Once a good data strategy is established, for data cleaning experts the merging is an easy process.
Yes! Customized data acquisition services is our specialty, do not just select from a filter and export import. We provide the analytical backing to identify key data points that you need in your database. It could be utilizing ‘look alike’ strategy or segmentation model prior to acquiring data. For customized data appending services, we find the best provider or utilize internal manual research capabilities to fill in the blanks with accurate and current data.
ZoomInfo data is not always fully reliable, as it can become outdated quickly. Data often changes faster than systems can update. While ZoomInfo is a useful data acquisition tool, it is not perfect. To assess accuracy, we often review the “last updated” date when available. Another challenge with providers like ZoomInfo is that many others are contacting the same contacts, which can reduce the effectiveness of your prospecting. However, combining ZoomInfo with other data providers can create an optimal mix for a more efficient and effective data acquisition strategy.