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Marketing Analytical Services

Are you looking for a marketing analyst specializing in marketing analytics? Do you need someone who can see between the numbers to uncover insightful, measurable, and actionable KPIs?

StrategicDB can help you outsource your marketing analytics needs by providing comprehensive analytical services. Our offerings include:

  • Creating dashboards and automated pacing reports

  • Building lead scoring models

  • Setting up marketing attribution

  • Running segmentation modeling, regression models, price mix and lift analysis

  • Performing ad-hoc analysis as needed

We help businesses turn data into actionable insights so you can optimize marketing performance and make informed decisions.

Contact us for your marketing analytical services:

Marketing Analytical Services

If you’re still pulling marketing reports manually, there are automated solutions that can save time, reduce costs, and provide deeper insights.

StrategicDB is a full-service marketing analytics agency specializing in actionable reporting. We work with all marketing tools, including but not limited to:

  • Marketing analytics platforms: Looker, Datorama, Adobe Analytics, Google Analytics, Mixpanel, Funnel.io, Supermetrics, and more

  • Marketing automation tools: HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, and others

We help businesses leverage automation and analytics to make data-driven decisions and optimize marketing performance.

Data visualization is our specialty. Regardless of the Business Intelligence (BI) or marketing tool you use, we can build insightful, fully automated dashboards tailored to your goals and targets.

We’ve created dashboards for Fortune 500 companies as well as startups. Let us help you design actionable data visualizations that not only display your data but also tell a compelling story.

Having the right segmentation strategy is essential for maximizing your marketing ROI. We analyze your leads and customers to determine the optimal mix of customer types and products or services.

We can take segmentation further by:

  • Identifying segments based on preferred marketing channels

  • Configuring automated segmentation tools such as Mixpanel and Segment

  • Assisting with tagging in marketing automation platforms like HubSpot, Marketo, Eloqua, and others

With StrategicDB, your segmentation strategy becomes data-driven, automated, and actionable—ensuring your marketing reaches the right audience with the right message.

Marketing attribution is essential for identifying which channels deliver a positive Return on Ad Spend (ROAS) and for optimizing budget allocation. While automated marketing attribution tools like Adverity, Segment, Adjust, and Adobe Analytics can be set up by our team, they often don’t account for the lift from brand awareness campaigns or offline channels.

At StrategicDB, we leverage all available data to deliver full marketing attribution, showing the impact of your initiatives on revenue and leads. This gives you a complete view of your marketing performance both digital and offline so you can make informed, strategic decisions.

Find out more by contacting us.

Understanding your marketing funnel is crucial for any B2B marketer and having a robust lead scoring system is even more important. StrategicDB analyzes your data and sets up lead scoring models so you no longer have to guess how many page views qualify a lead or which information is critical to closing a deal.

We work with all major marketing automation platforms, including but not limited to Eloqua (Oracle Marketing Cloud), Braze, Marketo (Adobe Experience Cloud), Salesforce Marketing Cloud, HubSpot, and more.

With our support, your lead scoring becomes data-driven, accurate, and actionable, helping your sales and marketing teams focus on the most promising opportunities.

Marketing pacing is critical for any marketing agency or team but many still manage it manually. We can automate your budget pacing, allowing you to spend more time optimizing campaigns and less time worrying about overspending or underspending.

We integrate with your existing data visualization and reporting tools, and if you don’t have any, we can recommend and implement the right solution for your business. With StrategicDB, your pacing becomes efficient, accurate, and fully automated.

Ever wonder how much an influencer truly contributes to sales or brand awareness, beyond impressions and clicks? Or how profitable your last paid social media campaign really was?

Whether you’re using tools like Hootsuite, SproutSocial, HubSpot, or any other social media platform, StrategicDB can help. We optimize your tools for better reporting, provide social media attribution for revenue or leads, analyze social media data to answer your key questions, and identify trends that drive engagement.

Contact us to learn how our social media reporting services can help you make data-driven decisions and maximize ROI.

Competitive intelligence for marketers includes identifying your competitive differentiation, conducting keyword research for SEO and SEM, evaluating social media efficiency, and measuring brand recall from ad campaigns.

StrategicDB offers tailored competitive intelligence services based on your business needs. Contact us to gain a clearer understanding of what your competition is doing and make smarter, data-driven decisions.

Optimizing your website or app won’t deliver the results you want if your keyword research isn’t done correctly. At StrategicDB, we go beyond basic search volume metrics. While we use SEO tools, we evaluate each keyword by asking a simple question: Does this keyword attract the right target market that will convert?

We’ve seen B2B websites with high visitor numbers but very few form submissions often because most traffic comes from B2C audiences. That’s why we focus not just on traffic, but on how keywords drive conversions and ultimately sales for both B2B and B2C companies.

If you run a marketing agency and need support with client reporting, we can help! We’ve partnered with agencies of all sizes both B2B and B2C to provide analytical services that deliver actionable insights.

StrategicDB offers senior analysts with a strategic marketing approach, at a fraction of the cost of hiring a full-time junior analyst. We focus on automating repetitive reports so your team can spend more time on tasks that drive real value for your clients.

Marketing Analytics for Marketing Agencies

We partner with brands and agencies, big and small.

Frequently asked questions about Marketing Analytical Services

StrategicDB work with almost all platforms and analytical tools available in the market place. We often utilize tools already available for our clients when building automated reports and dashboards. We can also recommend the best tool based on client’s needs. For ad-hoc analytics we work with anything from a simple spreadsheet to AI powered tools such as Python to run machine learning models, and for statistics we use SAS or SPSS or again R or Python. As we are marketing analytics experts, we do not really care about the platform of choice but rather what is the insights we can get out of the data available or data that can be acquired.

Outsourcing marketing analytics for marketing agencies usually decreases costs while increasing the quality of analytical work that the agency can produce. Very few marketing analysts can run machine learning models to determine the best setup for a lead scoring, segment that should get a specific email, product mix that can be bundled, what offers/promotions work the best, or what combination of promo, image and headline does the best outside of the automation that digital marketing platforms provide. Majority of agencies are still working on budget pacing utilizing Excel or Google Sheet, their dashboards are manually updated or have images from excel that are static because they do not know how to merge different data sources, calculations are done outside reports as well. These are just some issues we have seen with having internal analytical teams who are not marketers first, with extensive analytical background run the analytical teams at marketing agencies.

Marketing budget pacing calculation is typically utilizing the idea spend to date which is budget/# of days x days left on budget. Providing a pacing status based on actual spend vs. ideal spend to date, shows you how much over or under budget you are. This is what most agencies use. However, we go beyond and tell you what amount should you increase or decrease the daily spend to, to match the total. We also customize the formulas and the reporting, based on the way you run your marketing agency or team. For example, we can exclude weekend from total day calculation, we can use yesterday’s spend as a daily spend today, we can look at average last 7 days spend to identify if we should increase or decrease budget based on how it has been going on. We can also slice the budget based on campaign, ad group, campaign groups, grouping different campaigns, by brand, channel, promotions and more! What’s the biggest competitive advantage for automated marketing budget pacing, is that your team only has to input the budgets and time-frame for the budget, and depending on the slicing the brand name, campaign, campaign groups, and more in order get the insights on if they need to increase or decrease spend!

StrategicDB has automated reporting in marketing automation tools such as HubSpot, Marketo, Salesforce Marketing Cloud, Oracle Marketing Cloud, Klavyio, Braze and more. We have also used external business intelligence, data visualization tools such as Looker’s Data Studio, Salesfroce’s Datorama and Tableau and others, to implement reporting that combines digital marketing sources, email marketing/marketing automation or CRM data, offline data sources and other data sources. The tools are irrelevant for us, what matters is that the reporting that we build is actionable and strategic.

The price of working with StrategicDB depends on that tasks and the time it takes to complete that task. We work on both project basis for building segmentation models, dashboards, doing pacing analysis and marketing attribution model. We also work on hourly rate for tasks such as building out client’s presentation with data to back up insights, for setting up simple reporting, trouble shoot dashboards, and for marketing analytical consulting.

Automating a dashboard can take anywhere from a couple of hours to a couple of weeks. It depends on how many sources need to be added, the complexity of it and the questions that need to be answered with the dashboard. If you are looking to hire a marketing dashboard expert, we would be happy to price and provide a timeline.

StrategicDB builds lead scoring based on historical data. For example, if on average closed won deals had 6 page opens prior to going to sales, then we can use that as a metric in your lead score model. Another example, is we may identify using advanced machine learning models that anyone that has a title of director and above, has a higher likelihood to convert. Another example, is we can combine different demographic, firmographic and psychographic data to identify different segments and give a different score. Once we analyze the data we can have a high confidence model of what leads should and should not convert. If you are looking to set up a brand new lead scoring, we can also do a basic one based on existing data no matter how limited, prior to tweaking it once sales are available.

Yes! If you have a report or dashboard that is broken or needs an update we can help! We have helped many agencies and companies, not only fix their reporting but also automate it in a way that it is not broken again. Contact us to learn more about our dashboard repairing services.