Segmentation and Profiling Services

We offer segmentation and profiling services for your marketing, sales, customer, website, and product data. Our segmentation models have helped businesses increase their conversion rates, improve ROI, identify profitable customer clusters, improve customer retention, help up-sell more products and much much more.

Have a Need for Segmentation?

At StrategicDB, we believe that before we can start building a segmentation model we need to understand the reason for it, see the different types of goals you can have, and read more about how we can help you take your business to the next level.

Increasing ROI

Most businesses strive to improve their bottom line. Segmentation is a great way to identify profitable customer groups, ideal leads, and profile your perfect customer. By focusing your spending on the segments of customers or leads that are profitable you can stop spending money on clusters that are not and easily see a lift in profitability. Of course, this is just one of the ways to increase the ROI. Depending on your data availability we can advise you on many others.

Better Target Marketing Communication

Tired of running A/B Testing on email subject lines, content and format? Not sure if customer prefer social media vs. email? If your eyes are tired from looking at a detailed report full of variables and you simply cannot understand what makes your marketing have higher than average results, you may want to run a segmentation analysis on your marketing communications. By looking at historical data of ALL available content that was communicated, you can find trends that would enable you to not only better connect content to your target market but also create content that will break all your industry’s benchmarking.

Customer Retention

Ever wonder why your customer churn is increasing? Want to predict your customer attrition before it happens?  Most businesses look at one or two variables to identify if a customer is at a risk of leaving. But why stop there? There could be multiple signs! A segmentation model can help identify groups that have high risk by analyzing multiple variables and seeing the interaction between all those variables.

Improve customer experience

Have you ever received an email or offer from your favorite store advertising a product that is completely irrelevant? They are advertising fishing gear and all you have ever bought was a pair of tennis shoes? Have you received multiple phone calls, emails and direct mail for a donation when you donate only once a year and online?  Or maybe you have seen ads for ski vacations when you hate the cold? Well, we all have and it does annoy us for sure! By segmenting for the purpose of improving your customer’s experience, you would not only be saving your company the embarrassment of not understanding your own customers but also improving the profitability of your marketing campaigns.

Improving Conversion

Have you noticed that your conversion rate is not matching your industry’s benchmark or maybe you have realized that by improving your conversion rate you can become more efficient and profitable? Segmentation is often a great way to identify variables/fields that have an impact on moving your lead/contact/account to the next stage.

Competitive Advantage

By better understanding your customers and prospects, you can gain a competitive advantage. Segmentation will help you better align your products and services to niche markets and, therefore, enable you to win in a competitive marketplace.

Identify New Markets and Opportunities

Whether you are looking to uncover new opportunities or are looking to enter new markets, segmentation analysis can help you identify trends and uncover new potentials.

And Much Much More…

What Type of Data Do you Have?

Unlike most companies who focus on one or two types of data such as demographic and/or behavioral data to run their segmentation, we combine all data to bring you better results. (As long as we can correlate the different data points). Segmentation models are typically built on the following types of data:

Demographic Segmentation

Is based on data that deals with social and economic identity of your CRM. For B2C, it would mean focusing on population, race, income, education, employment, gender, etc… For B2B companies, demographic data typically refers to industry, company’s revenue, # of employees in the company as well as title, department, etc…

Geographic Segmentation

Is a way to split your marketing and sales efforts based on a country, state/province, city or zip code.

Behavioral Segmentation

Is profiling your data based on customer’s or prospect’s behavior. It could be what pages they have visited on your website, what social media platforms they use, what they purchased, how much they spent, how often they purchase, etc…

Price Segmentation

Is the segmentation based on price which refers to charging different amounts for similar products and services. A good example of B2C price segmentation is a luxury fashion brand that has different labels with very different prices for essentially the same product such as jeans. In B2B, the best example of a SaaS company charging start-ups lower prices with no support and charging huge premiums to enterprise clients with full levels of support.

Psychographic Segmentation

Is a way to segment your market based on different morals, lifestyles and interests of the customers. For example, do your customers enjoy golf, have they moved recently, what conferences did they attend, etc…

Media Segmentation

Is segmenting your audience based on the marketing channel they came from, or the media that they consume. For example, you may offer an additional discount to someone who likes you on Social Media, or you may offer someone who reads a certain magazine a different product line.

Other Forms of Segmentation

There is a wide range of different types of segmentation that you can execute depending on the data that is available including but not limited to: product segmentation, time segmentation, industry segmentation and much much more.
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