Data Driven Marketing & Sales

Questions? (877) 332-4923
CONTACT US

Social Media Analytical Services

With 65% of all adults using Social Media and 90% of 18 to 29 year olds on Social media, it is no longer an option for your business. You need to be where your customers are. Whether your target market is businesses or consumers, or whether you use social media for customer service or marketing, it’s essential to quantify your efforts. We can help create social media reporting and establish an analytical framework to monitor trends, gain insights, and conduct sentiment analysis.

Outsource your social media reporting to an experienced social media analytics company.

Learn More About Social Media Analytical Services

Social Media Analytical Services

Social media listening allows you to measure your brand’s and your competitors’ presence on social media. By tracking trends and performing sentiment analysis, you gain valuable first-hand market research. StrategicDB can help set up social media listening tools, such as Hootsuite or Sprout Social, to ensure continuous monitoring across platforms.

Content analysis is the process of evaluating how well your content performs. It can help you identify trends in your own social media posts that generate the most engagement or results, as well as uncover trends in your competitors’ content.

Measuring social media’s impact on total sales can be challenging, especially in a B2B setting. However, you can perform social media attribution using lift analysis to evaluate how a campaign or channel affects your bottom line.

Social media reporting goes beyond tracking paid and organic traffic. It combines all channels to evaluate how each campaign or creative performs—not just in terms of likes or shares, but also in impact on revenue and leads. To set up automated social media reporting for your business or agency, contact StrategicDB.

If you’re running social media ad campaigns, it’s essential to implement proper testing and budget pacing. Managing marketing budgets in Excel wastes time. Budget pacing can be automated, freeing you to focus on creative tasks instead of copying and pasting spend data.

Influencer marketing campaigns can be a powerful way to boost brand exposure. Many businesses and agencies focus only on likes, shares, or at most website clicks. To truly measure the impact of influencers, StrategicDB conducts advanced analyses to quantify branding efforts and determine which influencers deliver the best return on marketing spend.

Social Media Platforms That StrategicDB can Implement and Optimize

Sprout Social is a social media management and reporting tool. We can help set it up to include workflows, test different creatives, measure the results of influencer and marketing campaigns, and create custom reporting tailored to your needs.

Hootsuite management services include setting up social listening, managing campaigns, and creating reporting to quantify your social media efforts. StrategicDB can manage both the organic and paid aspects of Hootsuite, ensuring effective social media management and insightful reporting.

To go beyond social media, Brandwatch aggregates your PR, social media, and overall digital brand presence. StrategicDB can help set up Brandwatch and manage your social media analytics and marketing campaigns using this powerful platform.

We partner with brands and agencies, big and small.

Frequently Asked Questions About Social Media Analytical Services

Social media analytics is getting insights out of Social Media channels. Which can include sentiment analysis, which gives insight into weather a brand is talked about in a positive or a negative way. General social media performance analysis includes looking at growth in followers, content analysis, top trending posts, posts and types of social media channels that contribute to your bottom line. Video analytics, which can help answer questions such as: What length should my videos be? What type of videos produce the best results? Does video drive revenue? and Where do people find my videos? All of the above and more can be included in Dashboards and reports to monitor the success of your efforts.

As a social media analytics agency, StrategicDB can help with all of the above and more, we customize our analytical services to match businesses and marketing agencies needs.

Most social media marketing agencies define success as number of likes, impressions and maybe clicks they got from their paid and organic posts. As StrategicDB is a marketing analytics agency, we think differently. For us success is seeing growth in branded keyword searches, sales and other goals that the business has established. After all just because someone saw and liked a post with your product in it, does not mean that product will generate sales.

Yes, for StrategicDB a social media analytics firm, we do not care if we are setting up reporting for a company, a brand, a product or an individual. Data is data!

Regardless of social media management platform you choose, the setting up is typically straight forward. You connect your social media accounts to the platforms and the platforms take care of all basic information. Where it gets time consuming is setting up automatic workflows, going beyond the basic metrics of number of followers, likes, and length of video watched, but really understanding the impact of your campaign or content and training social media listening for sentiment and competitor data.

As we customize every social media management platform to each business, the time frame can range from a few days to a few weeks, and the cost would fluctuate as well. If you need help setting up social media analytics, we can help!

Yes! Many business intelligence tools such as Datorama or even DataStudio with the help of Funnel or PowerMyAnalytics can pull in social media metrics. The same is true for marketing automaton tools like HubSpot that have similar management tools to a lot of the social media management platforms out there.

We can also do a quarterly analysis on data which goes beyond the automated tools to really have insights that most businesses do not get to. And if you are using Datorama for Social Media reporting, same with Looker DataStudio for social media reporting, you can blend or combine sales data, search data and social media data in one dashboard to see the correlation between social media spend and organic impressions or clicks to sales and brand awareness.

For a marketing analytics campaign, measuring influencer’s effectiveness can be done in multiple ways.  Ideally, an influencer campaign includes a unique code to directly attribute sales to that influencer. However, this isn’t always possible, and influencer campaigns often generate brand awareness without immediate sales. To measure their impact, we analyze overall lift during and after the campaign. If multiple campaigns run simultaneously, we can use regression models for marketing attribution or simple correlation analysis to see if daily clicks and impressions influence sales. These methods help capture the full impact of an influencer campaign on brand awareness.