There are many data cleansing companies in the marketplace, so how do you choose the one that is right for you? Here is a quick guide to help you navigate to the right data cleansing company. Data Appending/Validating: Data appending is typically done by acquiring the missing data from third party data providers. The providers…
In digital marketing, collecting email addresses is a routine part of the job but teams often underestimate just how important such a simple task can be to the business. Performance is usually measured on how many new quotes, sales or subscribers you get but, in reality, that is only the first step in your relationship…
Data quality is a hot topic right now as many firms invest more in artificial intelligence technology and grow their digital marketing capabilities. Business leaders are beginning to realize that to get quality out, you need quality going in and to do so, some kind of governance is a must have. However, it is very…
Having duplicates in your organization is never ideal, it makes your analytics wrong, wastes your sales time and makes your marketing department look bad. However, what if there were cases where duplicates were a necessity! Here are 6 real life examples, that companies have to deal when de-duping: Same Location, Same Company but Different Department…
Data quality is important to any organization, regardless of data that you may have. You can be using data to run machine learning algorithms, run your sales and marketing or to run analysis on your customers and prospects. Depending on your data needs and your data tools there are different data quality providers. So what…
There are many data sources that investment firms use from SEC filings to their own contact databases. With all the data available today, it is not surprising that data integrity and bad data quality can be a hinderance to every day tasks and worst can make a firm be less profitable than their competition. What…
In today’s machine learning and data science world, it has never been easier to identify duplicates in your Salesforce, CRM or Marketing Automation Tool. However, despite the automation process of it, finding true duplicates has never been more time consuming. The reason is that each company’s data is slightly different, business rules differ greatly, implementation…
Data cleansing is a necessary step in your data migration plan. There are a few reasons why cleaning your data is important to your business: Outdated data – regardless of the type of data you have, all data at some point becomes outdated. You may wish to exclude it from migration as to not clutter…
Data is important to any size business. However, data also causes the biggest challenges for businesses. Small businesses face with limited data availability, while large businesses face with data overload. Where there are challenges there are also opportunities. Here are just some ways you can turn your data into your biggest asset and create a…