How Clean Is Your Data?
Data quality tools
Data quality is important to any organization, regardless of data that you may have. You can be using data to run machine learning algorithms, run your sales and marketing or to run analysis on your customers and prospects. Depending on your data needs and your data tools there are different data quality providers. So what…
Data Cleaning for Investment Firms
There are many data sources that investment firms use from SEC filings to their own contact databases. With all the data available today, it is not surprising that data integrity and bad data quality can be a hinderance to every day tasks and worst can make a firm be less profitable than their competition. What…
Identifying Duplicates in your CRM
In today’s machine learning and data science world, it has never been easier to identify duplicates in your Salesforce, CRM or Marketing Automation Tool. However, despite the automation process of it, finding true duplicates has never been more time consuming. The reason is that each company’s data is slightly different, business rules differ greatly, implementation…
Data Cleansing Prior to Migration
Data cleansing is a necessary step in your data migration plan. There are a few reasons why cleaning your data is important to your business: Outdated data – regardless of the type of data you have, all data at some point becomes outdated. You may wish to exclude it from migration as to not clutter…
Why Data is Important for your eCommerce
Data is important to any size business. However, data also causes the biggest challenges for businesses. Small businesses face with limited data availability, while large businesses face with data overload. Where there are challenges there are also opportunities. Here are just some ways you can turn your data into your biggest asset and create a…
How to create a segmentation model as a start-up
Most CEOs, marketers and analysts understand the importance of data, especially in the start-up scene. However, if you are a young company you probably did not have the opportunity to collect thousands and millions if not trillions amount of data. Without data you probably think it is impossible to segment your prospect list or let…
Steps to take to ensure your marketing automation tool stays clean
There are a few steps you can do to ensure that data in your marketing automation tool stays clean. Clean data means that your data is consistent, correct, current, complete and de-duped. Regardless of what tool you use and the amount of data that is being stored in your tool, you can take the following…
Importance of Data Cleaning for Partnership Marketing
There are many reasons to clean your data regardless of what your role is or what industry you operate in. However, if you are responsible for managing partnerships and alliances it is even more important as limited resources, time and high value of those relationships make it even more critical. Here are just some common…
Steps to take prior to uploading your List
Most people upload lists without thinking twice about data quality. Lists can be acquired from an event, online form, purchasing a list from third party vendor or in other ways. Most of the time, you would just upload the list to your Marketing Automation Tool such as Marketo, Hubspot or Eloqua, or directly into your…