With there being almost 2 billion websites on the internet at the start of 2019 (webitehostingrating.com), businesses can ill afford not to be found via search engines. For those that are starting out, marketing budgets tend to be tight and it simply isn’t possible to compete with the deep pockets of the competition which makes…
As companies increase their digital footprint, the more data becomes available to them. However, much of the time the data can go to waste where teams don’t have the resource to properly analyze it or perhaps are unaware of the value it has the potential to provide. With expertise at a premium, businesses are turning…
Most marketers use different channels to communicate the same message. In today’s digital marketing it is very common to run search ads, send an email to an existing database, run display ads for remarketing, write a blog post on your website and post on social media websites. However, the challenge comes from analyze your marketing…
Most people analyze their content marketing based on number of views, social media’s response such as comments, likes and shares or by simply monitoring keyword ranking in your Google’s webmaster tool. Regardless of what metric you are using you are probably always looking at a way to improve results. However, looking at each individual piece…
Traditionally marketing was done by putting an ad in the newspaper, posting a billboard on a highway, attending and presenting at a tradeshow or by mailing a nice piece into someone’s mailbox. You really did not know how successful you were at your marketing other than to say I had 2 customers from newspaper because…
Most CEOs, marketers and analysts understand the importance of data, especially in the start-up scene. However, if you are a young company you probably did not have the opportunity to collect thousands and millions if not trillions amount of data. Without data you probably think it is impossible to segment your prospect list or let…
Working with many start-ups on setting up their Business Intelligence and helping with their data needs, I have found myself repeating the following words of advice: Identify what data to collect – I have often found that start-ups and enterprise level companies often want to collect everything that they think they need. However, a bit…
Most of us judge a website by its aesthetics. We may like the color and we may hate the font. There may also be something off about the design that cannot quite be articulated into words. However, the worst thing about a poorly designed website is when it does not function. The truth is that…
WHY USE B2B DATA Mоrе and mоrе, buѕinеѕѕ-tо-buѕinеѕѕ mаrkеtеrѕ аrе using B2B data liѕtѕ; lаrgеlу bесаuѕе оf the grеаt bеnеfit thеу рrоvidе in thе ѕеаrсh fоr new clients аnd, аѕ аnу thriving companies know, nеw clients аrе еѕѕеntiаl tо grоwth. Withоut a B2B dаtа liѕt, finding nеw соmраniеѕ to sell tо tаkеѕ a lоt оf…
Search Engine Optimization (SEO) SEO is the process and techniques used to optimize a website or webpage in search engines results. Leveraging your SEO will help to drive more relevant traffic, leads, sales, revenue, and profit to your business. Improving and optimizing SEO can be done by a variety of techniques. Some of these techniques…