Data Cleaning News

Automating dashboards for marketing agencies

For a marketing agency, reporting can be a time-consuming exercise. Measuring performance is an integral part of ensuring your clients’ success, and with several channels and platforms, the task can be almost endless. Automating dashboards for marketing agencies reduces the time teams spend on reporting while giving clients a comprehensive performance overview. With the right…
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Account-based marketing (ABM) data cleaning

Account-based marketing (ABM) is a growth strategy that focuses marketing and sales teams on collaboration, creating personalized buying experiences for high-value accounts. In a sense, an ABM strategy will treat the most valuable customers as individual markets to increase their ROI and maintain loyalty. However, with an ABM strategy, it can be easy to concentrate…
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Why you need a data quality check-up

All the hype over the last decade around Big Data suddenly seems to be coming into fruition. Everyone wants to talk about how they are getting insights from data, the value they derive from it, and how it drives decisions. Data is one of the most valuable assets for the modern-day organization. However, the insights…
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What is Data Standardization?

In an exponentially growing digital world, businesses are investing in new technology, systems, and media channels. The 21st-century customer expects a seamless omnichannel experience, and companies strive to meet the demand and maintain a competitive advantage. However, the use of several systems and channels comes with challenges as businesses now generate and accumulate vast amounts…
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Why you need de-duping?

Data deduplication is the process of removing copies of repeated data and merging them into a single record. Deduplication is one of the primary objectives for data quality teams to ensure that databases maintain accuracy and integrity.   The process of data deduplication is gaining in prominence as more businesses strive to deliver seamless omnichannel customer…
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What is data enrichment?

Data enrichment is the process of enhancing an existing dataset by adding more information that increases the value of its profile. It is vital within forward-looking organizations that are aware that diverse data can give them a competitive advantage. Data enrichment is one of the steps of a data wrangling strategy that also includes discovery,…
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What are the most important data quality metrics?

Poor data quality costs businesses millions of dollars annually. While organizations understand that their data needs to be in good health to realize its value, a typical problem is they don’t know how to measure it. To improve your data quality, it is essential to track the right data quality metrics. What are data quality…
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What is data matching?

Data matching is the process of finding connections between data elements in a single database or across multiple sources. The objective is to consolidate your records to make datasets perform efficiently and drive business decisions. Without data matching to harmonize your data, information can be spread between multiple records, dividing intelligence and insight, leading to…
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The difference between data integration and data migration

When asking industry experts, data integration and data migration are often used interchangeably. However, if you are looking at turning your data into insight, it is essential that you can differentiate between the two. While they both have data as a common denominator, the processes of data migration and data integration are quite different. What…
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