Data Cleaning News

Difference between data validation and verification

There are many types of data you can validate and/or verify this includes: addresses, phone numbers, emails, websites, psychographics, demographics and firmographics. There is a big different between verification and validation, let’s examine the difference based on the type of data that you are trying to verify or validate. Email Verification Vs. Email Validation Email…
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Duplicate Finder – How to Find Duplicates in your CRM

Duplicate finder is the process of identifying duplicates in your CRM. Duplicates can be found in all databases regardless if you use solutions such as dupe blockers or have very strict processes. However, not all duplicates are bad. There are many reasons why you would want to have duplicates in your system. Some of the…
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Data Preparations For Data Migration

Data preparation when you are migrating your data to a new system, is one of the most critical phases in your system migration project. The first step prior to any data manipulation, de-duping and standardization can happen is to back-up your original data that way you are not risking any data loss. Step 1: Understanding…
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How to do a data quality analysis?

In traditional business, data quality was quite simple. You either had data that was right or wrong. However, with the continued growth and deployment of Big Data and technology, it is now a more complex matter. There are millions or websites transacting daily meaning it is incredibly tough to keep up with the competition. Unlike…
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How to Identify a Data Quality Issue

Data quality or integrity is important for accurate reporting, efficient sales, profitable marketing and a variety of other reasons. But how do you go about identifying if you have a data quality issue? Most companies wait until they have to migrate their data to a new system or when data quality has declined so much…
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Data Cleansing Examples

Data cleansing can include many different subsets. It can include data validation, data enhancement, data appending, de-duplication, data standardization/normalizations and data modification/manipulation. Data cleansing typically is performed when an issue has been identified, prior to launching a marketing campaigns, when migrating to a new system or simply prior to doing analysis. However, it is advisable…
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How does your marketing analytical services compare?

Is your marketing agency offering segmentation services? Campaign optimization based on conversions and MROI? What about content analysis are you optimizing your content strategy? Are you still pulling reports manually? Want to become a data driven marketing agency? Then StrategicDB can help, contact us at hello@strategicDB or learn more about marketing analytics for agencies.
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Marketing Analytics Consulting

Marketing analytics consulting can help shift your marketing into a new level. There are a few reasons to hire someone from the outside to look into your business. Here are the top 5 reasons to hire a marketing analytics consultant: Establishing Gaps in your Analytical Strategy: It is easy for a company or an analyst to…
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How to Analyze and Create Your Pricing Strategy

Many businesses rightly put a lot of focus into customer acquisition, from studying Google Analytics to promotion on Facebook or Instagram and making a beautifully designed website. However, one factor that is often overlooked is the pricing strategy. When you think about company growth, ultimately it is all about that bottom-line profit and not how…
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