Data Cleaning News

Why you need de-duping?

Data deduplication is the process of removing copies of repeated data and merging them into a single record. Deduplication is one of the primary objectives for data quality teams to ensure that databases maintain accuracy and integrity.   The process of data deduplication is gaining in prominence as more businesses strive to deliver seamless omnichannel customer…
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What is data enrichment?

Data enrichment is the process of enhancing an existing dataset by adding more information that increases the value of its profile. It is vital within forward-looking organizations that are aware that diverse data can give them a competitive advantage. Data enrichment is one of the steps of a data wrangling strategy that also includes discovery,…
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What are the most important data quality metrics?

Poor data quality costs businesses millions of dollars annually. While organizations understand that their data needs to be in good health to realize its value, a typical problem is they don’t know how to measure it. To improve your data quality, it is essential to track the right data quality metrics. What are data quality…
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What is data matching?

Data matching is the process of finding connections between data elements in a single database or across multiple sources. The objective is to consolidate your records to make datasets perform efficiently and drive business decisions. Without data matching to harmonize your data, information can be spread between multiple records, dividing intelligence and insight, leading to…
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The difference between data integration and data migration

When asking industry experts, data integration and data migration are often used interchangeably. However, if you are looking at turning your data into insight, it is essential that you can differentiate between the two. While they both have data as a common denominator, the processes of data migration and data integration are quite different. What…
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Email, phone and address verification

Nowadays, a lot of marketing focus goes into modern channels like chatbots, social media, blogs, or video. However, contemporary techniques like email, phone, and direct mail are still useful when companies deploy them at the right time, for the right audience. Emails alone can generate $38 for every $1 spent at a staggering 3,800% return…
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Customer Data Cleansing

The customer data is being used by most teams in any organization today. We rely on customer data working in customer service; building CRM and  marketing campaigns; measuring real time current and past results and trends; analyzing results to reveal tendencies, launch new products; refine business strategies to name a few. This list can be…
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Data washing machine – what is it?

The term data washing machine also known as contact washing machine started with Eloqua (now Oracle Marketing Cloud). It was a term used for the process of cleaning your data as it was coming into your marketing database, prior to it going to Salesforce or another CRM. The process is automated based on different business…
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Business intelligence – Main Usages

Business intelligence (BI) is one of the most popular and significant ways to provide  insights and solutions for business performance, strategy and the whole operation. BI is a tool that allows different departments to collect and analyze data, reveal major takeaways, evaluate business operations, improve business flow, help identify problems and find solutions, evaluate real…
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