Data Cleaning News

Data Enhancement – as Part of Data Cleansing

There are many steps that a company should take when performing data cleansing. Data cleansing should be done on an on-going basis either quarterly for large amounts of data or annually for smaller data sets. There are also many steps that typically companies perform during their data cleaning initiatives. Steps include: Data Deduplication – This is…
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Data Clean-Up for Migration

While most businesses should do data clean-up on an on-going basis, most only realize they have a data integrity issue when they are getting ready to migrate data into a new CRM or database. Data migration clean-up is typically the last step prior to migrating your data. The following data cleanup steps that should be…
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Salesforce Data Analytics

Salesforce data analytics provides you valuable information on your sales and sales team’s performance. If you are using any of Salesforce’s other tools you can also report on data quality using data.com, marketing performance from Pardot operations, partner performance and the list just goes on. At the core of any reporting is the data quality. Data…
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Preparing Your Survey Data for Analysis

In order to reap the greatest dividends, survey research must be a well-thought-out process from beginning to end. Small missteps throughout the survey process can result in large, sometimes irreversible, effects downstream. Thus, it is imperative that businesses understand not only how to analyze their data, but also how to identify and rectify potential pitfalls…
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List Cleaning

If you are purchasing lists, obtaining third party data or getting leads from events you probably need to do list cleaning prior to uploading to your CRM. What List Cleaning do you need to do? If you are appending or adding data to your CRM, the data should be standardized and normalized to your existing…
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Salesforce Duplicates

There are different types of duplicates that can be found inside your Salesforce. Salesforce dedupe can be done manually using internal tools provided by Salesforce such as mass deletion, updates and uploads. Alternatively, you can use tools such as DemandTools to merge your Salesforce duplicates. Here is a list of fields that you can use…
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How to Clean Marketing Data

Cleaning data is a vital component for successful marketing campaigns. An email аddrеѕѕ іѕ for thе mоѕt раrt a unique іdеntіfіеr fоr еасh of your individual contacts. Sоmе mаrkеtіng рlаtfоrmѕ сhаrgе уоu аddіtіоnаl fоr going оvеr a specific lіmіt оf соntасtѕ, ѕо іt’ѕ vital to mаnаgе thеm еffесtіvеlу аnd dіѕроѕе оff some оf уоur unеngаgеd or…
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Salesforce Data Cleansing

In today’s world, the data is getting bigger and bigger and it is very difficult to maintain all the data even if it does not seem necessary. Cleaning your Salesforce instance is one of the most important thing you can do for your sales and marketing teams.  There are a few solutions which can help…
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