There are many data cleansing companies in the marketplace, so how do you choose the one that is right for you? Here is a quick guide to help you navigate to the right data cleansing company. Data Appending/Validating: Data appending is typically done by acquiring the missing data from third party data providers. The providers…
In digital marketing, collecting email addresses is a routine part of the job but teams often underestimate just how important such a simple task can be to the business. Performance is usually measured on how many new quotes, sales or subscribers you get but, in reality, that is only the first step in your relationship…
Data quality is a hot topic right now as many firms invest more in artificial intelligence technology and grow their digital marketing capabilities. Business leaders are beginning to realize that to get quality out, you need quality going in and to do so, some kind of governance is a must have. However, it is very…
As companies increase their digital footprint, the more data becomes available to them. However, much of the time the data can go to waste where teams don’t have the resource to properly analyze it or perhaps are unaware of the value it has the potential to provide. With expertise at a premium, businesses are turning…
Having duplicates in your organization is never ideal, it makes your analytics wrong, wastes your sales time and makes your marketing department look bad. However, what if there were cases where duplicates were a necessity! Here are 6 real life examples, that companies have to deal when de-duping: Same Location, Same Company but Different Department…
As the new year begins, it is the perfect time to create marketing and sales budgets for the new year, analyze past results and conduct projections for the new year. Here is a list of some of marketing and sales analysis you should be doing at this timeframe. Year-end analysis includes looking at a few…
Data quality is important to any organization, regardless of data that you may have. You can be using data to run machine learning algorithms, run your sales and marketing or to run analysis on your customers and prospects. Depending on your data needs and your data tools there are different data quality providers. So what…
Every business can benefit from segmentation. Segmentation is a way that allows you to split your customers and prospects into different groups. These groups are called segments. You can segment your list in various ways for various purposes. From email marketing, promotions to even website design you can use segments to improve sales, produce better…