Data Cleaning News

Email, phone and address verification

Nowadays, a lot of marketing focus goes into modern channels like chatbots, social media, blogs, or video. However, contemporary techniques like email, phone, and direct mail are still useful when companies deploy them at the right time, for the right audience. Emails alone can generate $38 for every $1 spent at a staggering 3,800% return…

Customer Data Cleansing

The customer data is being used by most teams in any organization today. We rely on customer data working in customer service; building CRM and marketing campaigns; measuring real time current and past results and trends; analyzing results to reveal tendencies, launch new products; refine business strategies to name a few. This list can be…

Data washing machine – what is it?

The term data washing machine also known as contact washing machine started with Eloqua (now Oracle Marketing Cloud). It was a term used for the process of cleaning your data as it was coming into your marketing database, prior to it going to Salesforce or another CRM. The process is automated based on different business…

Business intelligence – Main Usages

Business intelligence (BI) is one of the most popular and significant ways to provide insights and solutions for business performance, strategy and the whole operation. BI is a tool that allows different departments to collect and analyze data, reveal major takeaways, evaluate business operations, improve business flow, help identify problems and find solutions, evaluate real…

7 Steps for cleaning data for analysis

Cleaning data is essential prior to beginning your analysis or loading data into your business intelligence tool. If you load data that is inconsistent, inaccurate, unstandardized, duplicated, incomplete and outdated it will be impossible to get the right analysis done. What can be worst is that without realizing you have bad data is that you…

A data model for data analytics

Data modeling defines how an organization analyses and extracts value from its data. Although everyone in the business will not have the technical knowledge to assist in building a data model for data analytics, they should understand what it is, and its incumbent importance. What is a data model? A data model determines and visualizes…

What is data cleaning?

What is data cleaning? Data cleaning is the process of making sure that data is usable, unique and correct. Data cleaning can refer to multiple different tasks from de-duplication to data appending. Here are some common data cleaning tasks that can all be described as data cleaning: Data De-duplication – This refer to either merging…

Data migration and Database migration

Big data is driving the operations of modern-day businesses. As customers continue to favor digital solutions, e-commerce, and social networks, the volume of data that organizations hold will continue to grow. If companies want to realize the benefits of their data assets, they need to examine how they can scale up effectively. In many cases,…

Merge Vs. Purge – How to make a decision in data priority?

Clean data does not happen over night, it requires proper processes and an ongoing data cleansing initiative. A substantial part of data cleansing procedure is data deduping. The latter is the practice of defining of duplicate/repeated records sets, selecting the master/surviving record and merging or purging of non surviving records. However, prior to de-duplicating process…