Data Cleaning News

Data Deduplication Establishing Business Rules

Any quality data cleansing process includes deduping. Data deduplication is the procedure of identifying duplicate record and removing duplicates. Why should you de-dupe? – Duplicated records distort the data by adding repeated information that lead to wrong reporting, i.e. incorrect insights – Duplications twist marketing campaigns by decreasing the response rate and killing return on…

Email data migration steps

When thinking of an email data migration you have to consider many things. You need to make decisions on the financial plan, technology, detailed and well worked through planning including foreseeing viable challenges to diminish the risks of failure. One of the main obstacles in the email data migration process is the cleanliness of your…

Establishing data quality standards

Everyone is familiar with the saying ‘Garbage in, garbage out’. Using dirty data, not quality data affects the quality of your analytics followed by wrong business decisions, poor strategy and in the end failure. Logical and easy understandable succession of actions that can be avoided by having clean and quality data. Quality data is an…

How to hire a good marketing analyst?

Hiring a good marketing analyst can be the key to being successful in your marketing to making huge mistakes which can cause a CMO his job and the company potentially millions of dollars. So how to identify the good from the bad? Here are just 3 questions to ask when interviewing potential candidates to understand…

Social Media Analytics- Top Metrics

Social media analytics should be added to any marketing dashboard as it can help a story traditional sales and marketing reports cannot. It is vital since it is a powerful communication channel that regulates interactions with your customers and prospects. It is a two way street that have a tremendous impact on business prosperity. Customer…

When not to use Dashboards

With the obsession to automate, it is not surprising that most business use dashboards in every department for decision making purposes. Regardless of the dashboard tool that is used, dashboards provide multiple analytical metrics which are visually presented. Usually it combines the most important performance indicators, KPIs (Key Performance Metrics). Dashboard in a business sphere…

Data Cleansing In House vs. Data Cleansing Services

Thanks to modern technologies companies accumulate tons of data and data collection can not be perfectly clean. It is no secret that dirty data is a common thing and requires cleansing prior to be used. Only cleansed data is the data acceptable for any form of analytics. The data cleansing process involves multiple steps and…

6 Best Practices for Data Cleansing

You business relies on data from marketing to billing. However, data collection that comes from multiple sources is not always as clean and trustworthy as it should be. Manual input, forms submissions, servers’ updates, data migrations, new system implementations are just a few operations that have an impact on data. Also data is a live…

10 Mobile App KPIs You Must Track

So you have a mobile app, or maybe you are thinking of hiring a mobile app development agency. What are some of mobile app’s KPIs that are must for you to track and why! New Users – Number of new users is key to identifying your growth rate. It also allows you to identify if…