Data Cleaning News

What is Data Normalization

What is Data Normalization? Data normalization is a process of making your data less redundant by grouping similar values into one common value. For example, a country field could have these possible options for the United States – U.S., USA, US, United States of America. A query would filter all of these data points as…
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Content Analytics 101

Creating content without a purpose and without follow-up analytics is the equivalent to golfing without keeping the score. In today’s digital work, marketers must be able to answer questions such as: What is my cost per lead? What is ROI on my marketing campaign? How many leads do we need in a month to hit…
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