Data Cleaning News

Marketing Analytics: What it is and Why it’s important

Marketing analytics gives you the power to measure and analyze your marketing efforts. It is a tool that allows marketers and companies to see what’s working and what isn’t. It is a way to measure the impact that marketing activities are having in a quantifiable way. When you invest time and money into marketing activities…
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How to Know if You Need to Hire a Marketing Analytics Consultant

Starting, organizing, and maintaining a company’s marketing analytics requires time, patience, knowledge, and work. Deciding what data is important and what data to focus on and measure is equally important. Once you have your data you then need to know what to do with it. Investing resources into collecting data, and then not properly using…
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Solutions To Your Data Nightmare

StrategicDB can help you address many of your data integrity issues include: duplicate records, lack of data normalization and incomplete data. Without proper data you cannot segment, analyze, sell or market. We provide data cleaning, data normalization, and de-duping services among other things.  
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What Marketing Analytics Tools and Dashboards are Right for You

Different types of marketing have different types of analytics tools associated with them. Discover the different types of tools, how you can use them, and which are best for your company. In order to organize all these tools into one place there are a variety of dashboards available. Knowing and understanding more about the types…
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) SEO is the process and techniques used to optimize a website or webpage in search engines results. Leveraging your SEO will help to drive more relevant traffic, leads, sales, revenue, and profit to your business. Improving and optimizing SEO can be done by a variety of techniques. Some of these techniques…
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What is Data Normalization

What is Data Normalization? Data normalization is a process of making your data less redundant by grouping similar values into one common value. For example, a country field could have these possible options for the United States – U.S., USA, US, United States of America. A query would filter all of these data points as…
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Content Analytics 101

Creating content without a purpose and without follow-up analytics is the equivalent to golfing without keeping the score. In today’s digital work, marketers must be able to answer questions such as: What is my cost per lead? What is ROI on my marketing campaign? How many leads do we need in a month to hit…
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