Data Quality Reporting is a way to monitor and account for your database’s data quality.  You can start monitoring it today, by building a basic data quality report with a simple dashboard as your first step! As a starting point you should have a field in your salesforce instance or any other CRM solution which…

What is De-Duping Accounts? It is the process of finding duplicate accounts in your CRM and establishing a hierarchy by merging duplicate records together. It typically also includes bringing all connecting record types associated with that account. Typically, this includes bringing over contacts, opportunities, cases, etc… De-duping accounts usually is the first step in your…

Data Governance needs a cautious balance between the soft skills of managing individuals, committees, upper management and the employees while still being able to ‘get in the weeds’ and provide strong analytical skills to your data model, data techniques, and meta-data. Data governance signifies overall management over the provision, functionality, reliability, and security of the…

What is Data Normalization? Data normalization is a process of making your data less redundant by grouping similar values into one common value. For example, a country field could have these possible options for the United States – U.S., USA, US, United States of America. A query would filter all of these data points as…