Data Cleaning News

List Cleansing Services

LIST CLEANING Building and maintaining an email list can take a lot of time and effort! This time and effort could quickly go down the drain if you do not give your email list a good scrub to ensure that you have deliverable and up-to-date addresses on it. One sure way to validate addresses on…
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On Data Cleansing Tools

DATA CLEANING Data cleaning is the process of removing or amending incomplete, incorrect, duplicated or improperly formatted data in a database. The essence of data cleansing is to ensure that the data is accurate and correct so that it can be used as efficiently as possible. WHY USE DATA CLEANING TOOLS? Many businesses are completely…
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All you need to know about Data Cleansing

Dаtа cleansing, аlѕо knоwn аѕ dаtаbаѕе cleansing оr dаtа scrubbing, is thе рrосеѕѕ оf ensuring that a set оf dаtа iѕ correct and accurate. Companies heavily rely on their data to make business decisions, for sales and marketing. During thе data сlеаnѕing рrосеѕѕ, diffеrеnt tооlѕ аrе uѕеd tо сhесk rесоrdѕ fоr ассurасу аnd соnѕiѕtеnсу, and…
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Data Cleansing Tools

Data сlеаnѕing uѕuаllу rеfеrѕ tо rеmоvаl оf bad data frоm your CRM. Sресiаllу designed tооlѕ are used fоr thеѕе рurроѕеѕ. Dаtа сlеаning iѕ also саllеd аѕ dаtа scrubbing аnd iѕ usually dоnе tо databases and dаtаѕеtѕ. Hоwеvеr, it iѕ imроrtаnt tо nоtе thаt data cleansing tools are nоt only аbоut dеlеting thе wrong data but…
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How to Maintain your Clean data (Post Data Clean-up)

Data Quality Reporting is a way to monitor and account for your database’s data quality.  You can start monitoring it today, by building a basic data quality report with a simple dashboard as your first step! As a starting point you should have a field in your salesforce instance or any other CRM solution which…
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De-Duping Account Type Records

What is De-Duping Accounts? It is the process of finding duplicate accounts in your CRM and establishing a hierarchy by merging duplicate records together. It typically also includes bringing all connecting record types associated with that account. Typically, this includes bringing over contacts, opportunities, cases, etc… De-duping accounts usually is the first step in your…
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Data Governance

Data Governance needs a cautious balance between the soft skills of managing individuals, committees, upper management and the employees while still being able to ‘get in the weeds’ and provide strong analytical skills to your data model, data techniques, and meta-data. Data governance signifies overall management over the provision, functionality, reliability, and security of the…
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Marketing Analytics: What it is and Why it’s important

Marketing analytics gives you the power to measure and analyze your marketing efforts. It is a tool that allows marketers and companies to see what’s working and what isn’t. It is a way to measure the impact that marketing activities are having in a quantifiable way. When you invest time and money into marketing activities…
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How to Know if You Need to Hire a Marketing Analytics Consultant

Starting, organizing, and maintaining a company’s marketing analytics requires time, patience, knowledge, and work. Deciding what data is important and what data to focus on and measure is equally important. Once you have your data you then need to know what to do with it. Investing resources into collecting data, and then not properly using…
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