Data Cleaning News

What Marketing Analytics Tools and Dashboards are Right for You

Different types of marketing have different types of analytics tools associated with them. Discover the different types of tools, how you can use them, and which are best for your company. In order to organize all these tools into one place there are a variety of dashboards available. Knowing and understanding more about the types…

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) SEO is the process and techniques used to optimize a website or webpage in search engines results. Leveraging your SEO will help to drive more relevant traffic, leads, sales, revenue, and profit to your business. Improving and optimizing SEO can be done by a variety of techniques. Some of these techniques…

What is Data Normalization

What is Data Normalization? Data normalization is a process of making your data less redundant by grouping similar values into one common value. For example, a country field could have these possible options for the United States – U.S., USA, US, United States of America. A query would filter all of these data points as…

Content Analytics 101

Creating content without a purpose and without follow-up analytics is the equivalent to golfing without keeping the score. In today’s digital work, marketers must be able to answer questions such as: What is my cost per lead? What is ROI on my marketing campaign? How many leads do we need in a month to hit…