Data Cleaning News

How to do a data quality analysis?

In traditional business, data quality was quite simple. You either had data that was right or wrong. However, with the continued growth and deployment of Big Data and technology, it is now a more complex matter. There are millions or websites transacting daily meaning it is incredibly tough to keep up with the competition. Unlike…

How to Identify a Data Quality Issue

Data quality or integrity is important for accurate reporting, efficient sales, profitable marketing and a variety of other reasons. But how do you go about identifying if you have a data quality issue? Most companies wait until they have to migrate their data to a new system or when data quality has declined so much…

Data Cleansing Examples

Data cleansing can include many different subsets. It can include data validation, data enhancement, data appending, de-duplication, data standardization/normalizations and data modification/manipulation. Data cleansing typically is performed when an issue has been identified, prior to launching a marketing campaigns, when migrating to a new system or simply prior to doing analysis. However, it is advisable…

How does your marketing analytical services compare?

Is your marketing agency offering segmentation services? Campaign optimization based on conversions and MROI? What about content analysis are you optimizing your content strategy? Are you still pulling reports manually? Want to become a data driven marketing agency? Then StrategicDB can help, contact us at hello@strategicDB or learn more about marketing analytics for agencies.

Marketing Analytics Consulting

Marketing analytics consulting can help shift your marketing into a new level. There are a few reasons to hire someone from the outside to look into your business. Here are the top 5 reasons to hire a marketing analytics consultant: Establishing Gaps in your Analytical Strategy: It is easy for a company or an analyst to…

How to Analyze and Create Your Pricing Strategy

Many businesses rightly put a lot of focus into customer acquisition, from studying Google Analytics to promotion on Facebook or Instagram and making a beautifully designed website. However, one factor that is often overlooked is the pricing strategy. When you think about company growth, ultimately it is all about that bottom-line profit and not how…

What is Data Cleaning?

Data has become vast over the last few years and companies are continually looking to derive value from it wherever possible. Every business has several sources of data, from multiple channels and virtually always in different formats. It is not uncommon to have batches of transactional or financial data, website data such as Google Analytics,…

Top 8 Data Quality Tools

When looking at data quality, your database should be accurate, up to date, have only unique records, be consistent and usable. There are many tools on the marketplace that will help address data quality, below is the list of top 10 tools that will help solve for a certain data quality issue that you may…

What is the definition of data quality?

Every single year, around 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns. In most businesses, it is reported that about 40% of lead data is inaccurate in some way making it virtually impossible for businesses to achieve their full potential. The amount of data we produce each day is truly…