Every single year, around 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns. In most businesses, it is reported that about 40% of lead data is inaccurate in some way making it virtually impossible for businesses to achieve their full potential. The amount of data we produce each day is truly…

Prior to uploading any lists to your CRM or Database, you should be doing taking the following steps: De-duping your new list – there is nothing worst than creating duplicates.  While, many CRMs and Database have automatic duplicate catchers by applying the email address, there are instances where this may not be the case. If…

When doing data cleaning, it is important to make sure you follow a few simple rules to make sure you not only minimize the risk of data cleansing but also maximize the effort. Here are the top ten rules to remember for your data cleansing project: Create a data cleaning plan – Before you start…

Perhaps the most important part of de-duping is not so much as identifying a duplicate but rather defining what a duplicate is. Each business can have a different definition for the records being duplicated, more so there are different scenarios where you may want to have duplicates for specific reason. So how does one define…

Migrating to a new CRM or marketing automation tool, can be a great way to add new capabilities or save on cost. The risk of migrating into a new system is the data. The quality of data, or lack thereof, is one of the main reasons for the failure of migration projects. Many companies not…

When de-duping duplicate contacts, email address is usually used a unique identifier. After all it is the easiest way to identify if there are duplicate contacts. However, today most tools do not allow for a duplicate email to be entered into the system, making it seem like you have no duplicate contacts. There are three…

The amount of data we produce each day is truly mind-boggling at 2.5 quintillion bytes at our current pace which is only set to increase with new developments in Internet of Things (IoT), quantum, edge and cloud computing. To put that into context, Google processes 40,000 searches every second with over 5 billion searches per…