Data Cleaning News

How COVID-19 Statistics are wrong and how you can avoid same mistakes in your marketing analytics!

With the media buzzing around COVID19, and many numbers are being quoted it is very surprising how wrong their projections and calculations are. You may wonder how statistics that the media and some organizations such as world health organization is getting something like the death rate wrong? Simple, they are calculating total known cases…

How Data Analytics Company Can Drive Your Sales

Data analytics today is a powerful engine of any organization that helps maintain and understand company performance. Data today shows not only up and down trends, but it became a flexible, vital tool of talking to customers. Modern technologies allow business to analyze and predict customer behaviour by extracting valuable insights. Companies having advanced data…

Data Analysis Steps

Today, thanks to modern technological processes, data is accumulating easily and the volumes of data are pretty often are overwhelming. Big data needs to be stored and data needs to work for your business. It means that data should be properly prepared, selected, processed accordingly and analyzed to help making business decisions. It is impossible…

Data Matching: What Is It?

Matching records is the core procedure of data preparation. Usually it is the second step following data extraction from different sources. Data matching is the process of discovering records that correspond to the same unit, i.e. match records. It is the method that allows find, match and merge units that relate to the same record…

Why do you need data migration services?

Data migration is a complex and risky task that organizations can not ignore due to constant necessity of systems and database upgrades, storage issues, new systems and applications acquisitions, etc. Some companies assign the job to their IT departments, some use outsourcing. It is not easy to perform data migration since it requires lots of…

Steps to a successful data migration

Data migration is a complex and highly fragile operation of transferring the data. Prior to start, data migration/transfer procedure should be thoroughly discussed, thought through and established. Needless to say that accident errors during data migration are extremely costly. The data can be corrupted, lost, become incompatible, inconsistent, dirty, thus, not effective. The impact of…

The importance of address cleansing

Data quality is one of the biggest issues affecting businesses in the modern, digital world. With firms looking to use their data as an asset, ensuring its hygiene has become a top priority. In fact, data quality has become fundamental to competitiveness and cannot be ignored. Clean data is a must have to drive customer…

Data Quality Issues

Data does not come in a ready form. It is being collected. Data gathering may come from different sources such as: human input, surveys, forms submits, orders, data migration, web sites access, questionnaires, etc. Collected data is being sorted out and formatted. Next important steps are data maintenance and accessibility. When data is organized it…

5 Email Verification Providers

Looking for an email verification provider? First step is to understand the difference between an email verification vs. email validation. Email validation tends to only address the deliverability of the email address, while email verification verifies that it belongs to the person that you have listed in your CRM. Here are the top 5 email…