Hiring a good marketing analyst can be the key to being successful in your marketing to making huge mistakes which can cause a CMO his job and the company potentially millions of dollars. So how to identify the good from the bad? Here are just 3 questions to ask when interviewing potential candidates to understand…

Social media analytics should be added to any marketing dashboard as it can help a story traditional sales and marketing reports cannot. It is vital since it is a powerful communication channel that regulates interactions with your customers and prospects. It is a two way street that have a tremendous impact on business prosperity. Customer…

With the obsession to automate, it is not surprising that most business use dashboards in every department for decision making purposes. Regardless of the dashboard tool that is used, dashboards provide multiple analytical metrics which are visually presented. Usually it combines the most important performance indicators, KPIs (Key Performance Metrics). Dashboard in a business sphere…

Data analytics today is a powerful engine of any organization that helps maintain and understand company performance. Data today shows not only up and down trends, but it became a flexible, vital tool of talking to customers. Modern technologies allow business to analyze and predict customer behaviour by extracting valuable insights. Companies having advanced data…