Bad data can decrease sales, increase costs and make your business inefficient. What constitutes bad data includes: incomplete, inconsistent, inaccurate and outdated data. As you collect more and more data, bad data can creep up across all business departments including: marketing, sales, operations, human resources and finance. Here are just some examples of why investing…
Most CEOs, marketers and analysts understand the importance of data, especially in the start-up scene. However, if you are a young company you probably did not have the opportunity to collect thousands and millions if not trillions amount of data. Without data you probably think it is impossible to segment your prospect list or let…
There are a few steps you can do to ensure that data in your marketing automation tool stays clean. Clean data means that your data is consistent, correct, current, complete and de-duped. Regardless of what tool you use and the amount of data that is being stored in your tool, you can take the following…
There are many reasons to clean your data regardless of what your role is or what industry you operate in. However, if you are responsible for managing partnerships and alliances it is even more important as limited resources, time and high value of those relationships make it even more critical. Here are just some common…
Most people upload lists without thinking twice about data quality. Lists can be acquired from an event, online form, purchasing a list from third party vendor or in other ways. Most of the time, you would just upload the list to your Marketing Automation Tool such as Marketo, Hubspot or Eloqua, or directly into your…
Duplicates cause all sorts of problems for all groups that use the CRM. Having duplicate records in your CRM has a negative impact on all departments. Marketing may send an email to the same person twice. Different sales reps may contact the same company without realizing. Analysts will double count leads and this list can…
Written by: Deepak Sachdeva is an Internet Marketer and digital consultant. Loves exploring new online marketing techniques and helping businesses build online brands. He likes writing on topics like Digital Marketing and Education. In education, his favourite space is Big Data Analytics, Artificial Intelligence and Cloud Computing. Statistics concerning big data are surprising. More than 87%…
Digital Marketing is the new way of doing business. These days people go online to search for the best restaurant in the area, to look for advice on how to train a dog or to find a social group to chat about their hobbies. Modern marketing also comes with the ability to collect more data…
Working with many start-ups on setting up their Business Intelligence and helping with their data needs, I have found myself repeating the following words of advice: Identify what data to collect – I have often found that start-ups and enterprise level companies often want to collect everything that they think they need. However, a bit…