Data Cleaning News

Marketing Analytics Consulting

Marketing analytics consulting can help shift your marketing into a new level. There are a few reasons to hire someone from the outside to look into your business. Here are the top 5 reasons to hire a marketing analytics consultant: Establishing Gaps in your Analytical Strategy: It is easy for a company or an analyst to…

How to Analyze and Create Your Pricing Strategy

Many businesses rightly put a lot of focus into customer acquisition, from studying Google Analytics to promotion on Facebook or Instagram and making a beautifully designed website. However, one factor that is often overlooked is the pricing strategy. When you think about company growth, ultimately it is all about that bottom-line profit and not how…

What is Data Cleaning?

Data has become vast over the last few years and companies are continually looking to derive value from it wherever possible. Every business has several sources of data, from multiple channels and virtually always in different formats. It is not uncommon to have batches of transactional or financial data, website data such as Google Analytics,…

Top 8 Data Quality Tools

When looking at data quality, your database should be accurate, up to date, have only unique records, be consistent and usable. There are many tools on the marketplace that will help address data quality, below is the list of top 10 tools that will help solve for a certain data quality issue that you may…

What is the definition of data quality?

Every single year, around 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns. In most businesses, it is reported that about 40% of lead data is inaccurate in some way making it virtually impossible for businesses to achieve their full potential. The amount of data we produce each day is truly…

5 Steps To Ensure Proper List Uploading Into Your CRM

Prior to uploading any lists to your CRM or Database, you should be doing taking the following steps: De-duping your new list – there is nothing worst than creating duplicates. While, many CRMs and Database have automatic duplicate catchers by applying the email address, there are instances where this may not be the case. If…

5 Rules When Conducting Data Cleansing

When doing data cleaning, it is important to make sure you follow a few simple rules to make sure you not only minimize the risk of data cleansing but also maximize the effort. Here are the top ten rules to remember for your data cleansing project: Create a data cleaning plan – Before you start…

Define Duplicate

Perhaps the most important part of de-duping is not so much as identifying a duplicate but rather defining what a duplicate is. Each business can have a different definition for the records being duplicated, more so there are different scenarios where you may want to have duplicates for specific reason. So how does one define…

The importance of data quality for migration

Migrating to a new CRM or marketing automation tool, can be a great way to add new capabilities or save on cost. The risk of migrating into a new system is the data. The quality of data, or lack thereof, is one of the main reasons for the failure of migration projects. Many companies not…