Direct marketers of all stripes have rented lists and exchanged their names with competitors and non-endemic mailers for over 50 years.  This time-honored practice has proven to be highly beneficial to both list owners and mailers, particularly when necessary safeguards are in place to protect intellectual property along with personal privacy. Consumers and businesses have…

Data impacts all levels of the organization including finances. Their job of sending invoices and collecting cash can come to a standstill if there are data quality issues. Getting correct, current and consistent data makes the invoicing process go smoothly. What if you could rely on Salesforce to contain the most up to date legal…

Data and more importantly good quality data can make or break a business. There are many data issues which can really hurt a business. For example, duplicates make it impossible to accurately count the number of leads you have, hard to locate the correct record and worst can cause an embarrassment if two different promotions…

Old latin phrase “Mens sana in corpore sano” translated as “a healthy mind in a healthy body” can be easily applied to the bond between clean data and meaningful analysis. Clean data is a valuable asset for any business. It ensures lots of successful enterprise achievements. Data cleansing saves money and decreases operational costs by…

The campaign to influence hearts and minds this spring is setting sail. Are you planning to repeat a successful fundraising or retail campaign this spring? Then fasten your seatbelt and keep your eye on the road as direct marketers navigate conflicting mail dates amid seasonal competition. Can Postal Mail Dates Really Be Protected? Some transactional…

Collected customer data is precious when we can use it. That’s why we perform data analysis. Analyzing data we can understand that some customers or their behavior is similar to each other and, therefore, can be grouped or segmented together. Even in case with million customer records we may identify just a few segments. These…

To ensure an efficient communication with clients every company should have an updated dataset. Data cleanup is a process of recognizing and rectifying “dirty”, incorrect records from the dataset. Talking of customer data it is vital to maintain accurate records on a constant basis. We keep our houses clean by scrubbing, washing, polishing, vacuuming, etc….

Data is one of the core and most important part of any company. Marketing, finance, business operations are all based on data. It helps build up strategies and evaluate results. Data analysis reveals failures, successes and drives business decisions. Accurate, complete, updated records define clean quality data that business can rely on. Quality data is…

Machine learning is becoming a part of our daily life. It is a core element in many mobile applications, health diagnostics, image and voice recognition, natural language processing, translations, sport achievements, business decisions, marketing insights – just to name a few. There is one common element that all industries have in common is the usage…