Every business can benefit from segmentation. Segmentation is a way that allows you to split your customers and prospects into different groups. These groups are called segments. You can segment your list in various ways for various purposes. From email marketing, promotions to even website design you can use segments to improve sales, produce better…
There are many data sources that investment firms use from SEC filings to their own contact databases. With all the data available today, it is not surprising that data integrity and bad data quality can be a hinderance to every day tasks and worst can make a firm be less profitable than their competition. What…
What is Data Hygiene? Data hygiene is way to ensure that your data is complete, accurate, consistent and current. While, it is impossible to have 100% perfectly clean data there are steps that you can ensure high data hygiene. Steps for Good Data Quality: 1) Establishing a proper data governance strategy is step one in…
In today’s machine learning and data science world, it has never been easier to identify duplicates in your Salesforce, CRM or Marketing Automation Tool. However, despite the automation process of it, finding true duplicates has never been more time consuming. The reason is that each company’s data is slightly different, business rules differ greatly, implementation…
Most marketers use different channels to communicate the same message. In today’s digital marketing it is very common to run search ads, send an email to an existing database, run display ads for remarketing, write a blog post on your website and post on social media websites. However, the challenge comes from analyze your marketing…
Data cleansing is a necessary step in your data migration plan. There are a few reasons why cleaning your data is important to your business: Outdated data – regardless of the type of data you have, all data at some point becomes outdated. You may wish to exclude it from migration as to not clutter…
Data is important to any size business. However, data also causes the biggest challenges for businesses. Small businesses face with limited data availability, while large businesses face with data overload. Where there are challenges there are also opportunities. Here are just some ways you can turn your data into your biggest asset and create a…
Segmentation model or segmenting is a way to divide your customers into sub-groups. There are different ways of segmenting and different reasons to segment. Let’s dive into a more detailed view of customer segmentation, keep in mind that there is no one solution fits all scenario. Benefits of a segmentation model? Before jumping in and…
Most people analyze their content marketing based on number of views, social media’s response such as comments, likes and shares or by simply monitoring keyword ranking in your Google’s webmaster tool. Regardless of what metric you are using you are probably always looking at a way to improve results. However, looking at each individual piece…