Data Driven Marketing & Sales

Questions? (877) 332-4923
CONTACT US

Data Deduplication Services

Regardless of the percentage of duplicates in your data, it’s important to remove them and prevent new ones from occurring. Automated tools can identify duplicates, but they are not always perfect. Duplicates may exist for legitimate reasons, such as selling to different departments within the same company, or slight variations in names may prevent detection.

StrategicDB offers de-duplication services that take business rules into account and configure your system to prevent future duplicates from entering your CRM or database.

Contact Us For Data Deduplication Services

Data Deduplication Services

Account de-duplication, or company deduplication, is the process of eliminating duplicate companies and accounts. If you are using an ABM (Account-Based Marketing) strategy, ensuring there are no duplicates especially across parent/child relationships is critical for an effective sales CRM.

If you need to deduplicate accounts in Salesforce, Monday.com, Zoho, or other CRMs, StrategicDB, a data deduplication specialist, can help.

Contact de-duplication, or people deduplication, ensures that each individual appears only once in your database. Duplicates can occur for various reasons for example, a person may have left the company, or the same individual may appear in multiple deals or companies, such as a board member.

StrategicDB provides customized contact deduplication services that account for all your unique scenarios and edge cases.

Opportunities deduplication, or deal deduping, ensures that identical opportunities do not exist multiple times in your system. This is important because duplicate opportunities can lead to inaccurate pipeline estimates and flawed analytics. Unlike company or contact records, opportunities often lack a unique identifier, making the deduplication process more challenging.

StrategicDB offers customized opportunity deduplication services to identify and merge duplicates according to your specific business rules.

As a retailer, you may have multiple SKUs and products added over time by different people. While some systems prevent duplicate SKUs, older or historical systems may have allowed them, or different SKUs may have been entered for the same product. You may also have child products that should be linked under a parent product.

StrategicDB offers custom product deduplication services to ensure your products are accurately organized and displayed for your customers.

Order duplicates are rare but can occur, especially when migrating data from multiple systems into a new eCommerce platform or CRM. Different records for the same order may exist in multiple places, but ideally, all data should be consolidated.

StrategicDB can help identify and remove order duplicates to ensure your reporting is accurate.

Lead deduplication, or lead deduping, is similar to contact deduplication with one key difference: leads must also be compared against existing contacts to ensure the same person is not already in the system. The process can be more challenging because, in some cases, having a duplicate lead may be necessary for the sales process. StrategicDB can account for all your business rules when deduping leads as the data cleansing company offers customized lead deduping services.

Some databases/ CRMs we have cleaned

Our Salesforce deduplication services include: deduping leads against leads and contacts, deduping contacts within and across accounts, deduping accounts, deduping opportunities and deduping Salesforce Marketing Cloud data. At StrategicDB, Salesforce deduplication is done according to your business rules. It’s not simply an automated process of matching by email, website, address, or name. We carefully merge records identified as duplicates based on your specific criteria, ensuring accurate and clean data.

For your customized salesforce deduping services contact StrategicDB.

StrategicDB offers customized Monday.com CRM deduplication services. Leads, deals, and accounts in Monday.com can often be automatically merged using built-in tools or third-party apps. However, duplicates may exist for a reason, and identifying them can be challenging if your data is not standardized or accurate. StrategicDB can help not only identify the correct duplicates but also merge it in a way that make sense, for customized Monday.com deduping services, contact us.

HubSpot is a relatively clean CRM, as it prevents duplicate records at the email level. However, duplicates can still occur when the same person uses different email addresses for example, when changing jobs or using both personal and professional emails.

StrategicDB can help deduplicate contacts, deals, and accounts in HubSpot in a way that aligns with your business needs. For HubSpot deduplication services, contact StrategicDB to receive a free data audit.

StrategicDB’s Zoho CRM deduplication services provide a customized approach for deduping leads, accounts, contacts, and deals. Unlike automated tools, we take into account that data is never perfect, every business has unique needs, and duplicates can vary.

For Zoho deduplication services, contact StrategicDB today.

Deduping SugarCRM should be tailored to your business needs. Automated tools may merge records you want to keep or miss duplicates due to incomplete data. StrategicDB offers customizable deduplication services for SugarCRM, covering leads, contacts, accounts, and deals.

If you’re running your CRM on MongoDB and need deduplication, StrategicDB can help! Our MongoDB deduping services work with any data structure, providing a customized approach to clean and consolidate your CRM data.

Deduping SQL database is our specialty! We have deduped different data sets from customer fields, to orders, leads, products and other datasets. To dedupe your SQL database, contact StrategicDB.

As a former Eloqua Database Marketer, we understand that Eloqua data can contain duplicates beyond just email addresses. StrategicDB can help clean your Eloqua instance to eliminate duplicates and ensure your CRM remains accurate as well. Learn more about Eloqua deduping services by StrategicDB by contacting us.

Marketo automatically deduplicates contacts by email, but a single person may still exist under multiple email addresses. StrategicDB can help deduplicate your Marketo data to ensure your marketing automation system maintains the highest quality and most accurate contact information.

We partner with brands and agencies, big and small.

Frequently Asked Questions about Deduping Services:

Deduping your data is essential to:

Improve Communication:  Duplicates, whether it’s the same person with multiple email addresses, the same email assigned to different locations, or the same company assigned to multiple sales reps, can make your organization appear unprofessional. Duplicate records can even hurt your chances of closing deals, for example, if two different offers are sent to the same company through separate channels.

Increase Efficiency: Without a clean database and a proper deduplication process, your sales and marketing teams are forced to do extra work unnecessarily, often without realizing it.

Enhance Analytics: Duplicates can inflate your total record count, skew conversion rates, and distort funnel analysis, negatively impacting your entire sales process.

StrategicDB is a deduplication company that can clean any sales, marketing, product, or other datasets. Our process is guided by your business rules and clear definitions of what constitutes a duplicate. No matter the type of data or platform, we can dedupe your data exactly the way you need.

Deduping data is often straightforward, but it starts with defining what makes a record a duplicate—whether it’s based on email, website, name, phone number, address, or other fields. We also establish business rules to prioritize which records should survive. For example, should we keep the record with the most data, the most recent data, or data from a specific source?

Once the rules are set, we identify duplicates and provide a review with the proposed surviving records. After your approval, we either dedupe the records directly in your CRM or work with your team to complete the process.

As data deduping specialists, the process typically takes anywhere from a few days to identify duplicates to a few weeks to fully clean your CRM. Implementing workflows to prevent new duplicates through automation tools or internal process updates can take a few additional months, ensuring your CRM remains accurate over time.

The cost of deduping your CRM or dataset depends on the complexity of the data, the number of records, and the system you’re using. To get a quote for your deduplication project, contact StrategicDB, we’d be happy to provide an estimate.

Automatic deduping tools are useful for identifying duplicates, but they are not 100% accurate. They may flag false positives, merge records you need to keep, or miss duplicates because most tools rely on only one or two fields.

At StrategicDB, we use automated tools as part of the process, but we do not rely on them exclusively. Our human-driven approach ensures deduplication is done correctly, minimizing the risk of data loss while maintaining accuracy.

No, StrategicDB is not a Salesforce partner for deduplication. We work with a wide range of tools and can dedupe data across multiple platforms, including marketing automation systems like Eloqua or Marketo that integrate with Salesforce. We have helped many clients dedupe their Salesforce data and can do the same for your organization tailored to your specific needs!

We use a variety of technologies to identify and merge records, including Excel. If you have Excel files that need deduplication, we can help. While Excel has a built-in dedupe feature, we can dedupe across multiple tables or based on specific criteria to meet your unique requirements.  As data cleansing experts, we can help clean your data to highest standards.