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Data Verification

Most businesses have collected large amounts of data, but not all of it is accurate or useful. Emails may bounce, phone numbers can be disconnected, and people change addresses. Validating and verifying your data before launching marketing or sales campaigns can save you time, money, and improve overall efficiency, ensuring your efforts reach the right audience.

Contact Us to Verify Your Data

Data Verification Services

Contact verification includes a variety of checks depending on your marketing needs, such as email verification for email campaigns, address verification for direct mail, and contact verification at companies for B2B marketing. It can also identify contacts who are no longer at a company, such as individuals who previously had a relationship with your business but have moved on. At StrategicDB, we work with trusted data verification providers to ensure your data is accurate and reliable, using a combination of automated and manual verification processes so your campaigns reach the right people and deliver maximum impact.

Company or account verification includes a range of services, from verifying a company’s address for direct mail to ensuring that CRM data is accurate and confirming that the company is still in business. For large companies, verification can often be handled through data partners, while smaller companies are more difficult to verify and may require manual review, which we provide. Contact us to handle account verification for both small and large businesses, ensuring your data is reliable and up to date.

When companies have CRMs for an extended period, it’s common to have multiple fields capturing the same type of data. Merging data from different sources makes it difficult to determine which fields are accurate and should be used. At StrategicDB, we can audit your data and help you confidently identify the correct fields for each record, effectively cleaning your CRM of duplicate or conflicting fields and improving data accuracy and usability.

We partner with brands and agencies, big and small.

Frequently Asked Questions About Data Verification Services

We use third-party address verification and validation services to ensure that addresses are deliverable by USPS, Canada Post, and other mail providers worldwide. Additionally, we can verify whether a person still resides at a given address or if there has been a change of address, helping you maintain accurate and reliable mailing lists for your campaigns.

Email verification can be performed for both B2B and B2C email lists. Verifying emails for deliverability before launching your campaigns is essential, as invalid emails can lead to deliverability issues and, in the worst case, cause your domain to be flagged as spam, potentially resulting in blocks. At StrategicDB, we partner with trusted email validation services to ensure your campaigns reach the right inboxes and avoid these risks.

Validating small companies can often be challenging because large data providers like D&B, ZoomInfo, and others typically lack information on businesses with fewer than 200 employees. This is where StrategicDB can help. We can validate titles, company industry, revenue, and employee information when publicly available, and we can also verify whether phone numbers are active. Contact us for reliable validation services tailored to both small and large companies.

Verifying data can take anywhere from a few days to a few weeks. This depends on the type of data, number of rows, and complexity of data. As a data cleaning and marketing analytics agency, we have seen validation in hours for emails or weeks for whole CRM verification and clean-up. Contact us for your verification service needs.

As a data validation experts, we do not just partner up with one company, in fact we work with many different verification companies that specialize in different data points. Therefore, we can ensure that data is accurate on multiple areas of your CRM. We also offer manual data validation for those hard to find records such as small businesses which are often overlooked by big data providers. Another reason is that StrategicDB is a data cleansing company, which means we do not only validate we cleanse your data so it is standardized.

Validating or verifying data—and even fixing bad data—is not very useful if the information cannot be used because it’s in a different format. For example, if your CRM tracks employee counts in ranges but your validated or corrected data provides actual numbers, that data needs to be standardized to match your system. Proper standardization ensures that your data is clean, consistent, and actionable across all CRM records.

The cost of data validation or verification depends on several factors, including the size of your dataset, the number of fields to validate, and the complexity of the data. The more fields, records, and diverse types of information that need verification, the higher the cost. Pricing can also vary depending on the match rates achieved by typical data providers before manual verification is required. For a customized quote on your data verification needs, contact us.

The need for data verification often arises from decreased performance in marketing and sales efforts. Common issues include high bounce rates in email campaigns, which can risk blacklisting especially with third-party or manually entered data; undelivered direct mail, which increases costs and reduces campaign effectiveness; and aged CRM records, where contacts may have moved, businesses may have grown or closed, or consumer preferences have shifted over time. These issues highlight the importance of data validation, which is a crucial step in maintaining a clean, accurate, and effective database. Typically, when data is acquired or performance issues emerge within an organization, validation is the key to resolving them.