Data Cleaning News

Why you should outsource marketing analytics

Marketing analytics provide you with a competitive advantage. For marketing agencies or consultants who provide marketing services to clients, data is critical for decision making and reporting on performance to stakeholders. However, in small to medium-sized businesses (SMEs), there isn’t always the available resource, budget, or skills to do the analytical work in-house. Outsourcing to…
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Data preparation services

When we talk about data preparation, it cleans, blends, and shapes data to get it ready for analysis or tasks like migration. Preparing data is a fundamental part of enterprise systems and applications like data warehouses and business intelligence tools. However, it is also essential for ad-hoc requests, data science algorithms, and IT teams who…
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What is data quality analysis?

Data is filtering into your business faster than ever before, with exponential growth expected over the next decade. Organizations looking to take advantage of their asset are finding it challenging to ascertain what data they handle and its incumbent quality. To ensure they can move forward with data projects, enterprises must conduct a regular data…
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Best Data Hygiene Practices

Big data hype has been deafening over the last decade, as businesses realize the potential of understanding their customers, enhancing operations, and improving profitability. Major technology brands such as Amazon, Google, and Facebook show us the power of data to bring personalized experiences, across multiple channels, to a digitally savvy consumer base. However, data comes…
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Product Categorization for e-commerce

In e-commerce, product categorization is the process of placing and organizing products into related groups. In essence, product categorization is straightforward but if a retailer has hundreds or thousands of products, it can very quickly get out-of-hand. As well as that, products can belong to several categories, creating a vast number of combinations. If you…
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Data Cleansing

Data is now a critical asset for many organizations today, and its precision and accuracy has vastly improved due to the use of deep intelligence technologies. Although there is a big Achilles heel: dirty data. For organizations to maintain efficiency and accuracy of the data they use, organizations are required to adopt a best practice…
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Data cleansing for e-commerce

For an e-commerce business, collecting data is a crucial part of the job. How a company gathers, stores, processes, analyzes and uses that data can dictate how successful they become. Poor data hygiene can be detrimental as it causes the wrong decisions to be made. Data cleansing for e-commerce saves time, effort, and money while…
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Data transformation

Data transformation is a process whereby data converts from one format or structure into another. Typically, data transformation will consolidate information from several sources into a central pool of properly formatted records. The final result will be data that is in a format that you can analyze and create actionable business insights. Stages of data…
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Duplicate finder

Duplicate documents, videos, photos, audio, and data take up unnecessary storage space and lead to additional costs. As well as that, identical information is harmful to your business, as this post from QGate emphasizes. To help mitigate the risks associated with duplication, organizations can deploy duplicate finder tools and platforms. These tools help remove copies…
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