StrategicDB has helped many businesses and marketing agencies build dashboards using Google Looker Studio (formerly Data Studio), Google’s free data visualization platform. Our approach focuses on maximizing automation to minimize ongoing maintenance.
Whether you’re looking to create new dashboards, migrate from an existing BI platform to Looker Studio, fix current reports, or maintain existing dashboards, StrategicDB has the expertise to help.
Google Looker Studio is a powerful solution for building marketing dashboards. Whether you already have dashboards in place or are looking to create one for your brand or agency, we’ve got you covered.
At StrategicDB, we can help with integrating data sources, blending datasets, creating custom calculations, and designing clear, actionable visualizations so you can get the most out of your marketing data.
If you’re looking to visualize your sales or operational data, Google Looker Studio can do exactly that. Move beyond static reports in Excel and automate your reporting with a powerful, free tool (while connectors may have a cost, they are typically a fraction of other BI platforms).
At StrategicDB, we’ve built dashboards in Looker Studio for a wide range of teams, industries, and use cases helping organizations turn their data into clear, actionable insights.
If you’re running a mobile app and want to avoid spending heavily on dashboard platforms, Google Looker Studio is a great solution. From revenue tracking to user journeys and marketing attribution, you can visualize all your key metrics in one place with actionable insights.
Contact StrategicDB for your mobile app reporting needs and start making data-driven decisions without the high cost.
B2B sales and marketing reporting can be implemented with Looker’s Data Studio. From funnel reporting to regional sales, StrategicDB can build DataStudio dashboards based on the needs of a brand or business.
If you’re still managing budget pacing in Excel, you’re wasting valuable time. With Google Looker Studio, you can automate budget pacing for all your digital marketing sources. By combining automatic spend tracking, custom formulas, and budgets stored in Google Sheets, marketers have minimal manual work letting them focus on strategy instead of spreadsheets.
Running a marketing agency? StrategicDB can automate your reports with DataStudio, we can migrate from your current business intelligence platform to the free (or at fraction of the cost) of other BI tools and we can modify existing dashboards to be more actionable and strategic.
Cost:
Google Looker Studio is free to use! It also connects to many data sources, including Google Ads, Google Analytics, Campaign Manager, BigQuery, PostgreSQL, Search Console, YouTube, and MySQL.
Connectors:
For additional sources, connectors like PowerMyAnalytics or Supermetrics can be used (typically around $100/month), which is a fraction of the cost of other BI tools.
Visualization:
You can fully customize your dashboards—colors, fonts, images, text, and even embed widgets or Google Sheets directly into your reports.
Custom Calculations:
Standard calculations like Year-over-Year, Period-over-Period, and absolute numbers are easy to implement. Data Studio also supports Regex and other advanced formulas for more complex calculations.
Chart Variety:
Choose from a wide range of chart types, including maps, area graphs, gauges, scatter plots, pivot tables, and more.
Blended Data:
Data Studio can combine up to 5 different data sources in a single view, making it easier to analyze and correlate data across platforms.
StrategicDB is a Looker dashboard agency. Our Looker Studio Dashboard Building Process
Define Purpose and Goals – Establish the dashboard’s objectives, target audience, and timeframe for insights.
Brand Customization – Identify any design or branding requirements to align dashboards with your organization or client.
Data Audit and Integration – Review and connect all relevant data sources. This step requires understanding data flows and processes, ensuring accurate integration into Looker Studio.
Build Visualizations and Formulas – Create charts, tables, and widgets, and implement custom calculations to meet your reporting needs.
Quality Assurance (QA) – Verify that numbers match original sources, calculations are accurate, and visualizations effectively answer the questions your audience needs.
Need help implementing your dashboards? StrategicDB can guide you through every step, from setup to automation.
No, StrategicDB is not an official Google partner, because we work with multiple business intelligence tools including Datorama (MCI) , PowerBI, Tableau, TapClick, and others.
At StrategicDB, we don’t just fix existing dashboards we also optimize them to be automated, insightful, and actionable. We take pride in building strategic dashboards that require little to no maintenance, allowing your team to focus on making data-driven decisions instead of managing reports.
We understand that every client and department has unique data, business needs and their own reasons for building a dashboard, so we do not believe in preset dashboards. Our dashboard philosophy starts with the question: What question(s) are you planning on solving with this dashboard? The answer to that will dictate what data is needed and what visualizations to utilize.
To view a sample real time dashboard click here.
As marketing analytics agency, our cost of building a Datastudio dashboard depends on the complexity, number of sources and the requirements. For example, a simple website dashboard is much cheaper to build than a 10 brands with 10 digital marketing sources, and CRM connector would take longer and therefore will require a higher budget.
The connectors are irrelevant, we have tried and used almost all available connectors including but not limiting to Funnel.io, Supermetrics and PowerMyAnalytics. We have also connected individual connectors. We are professionals at blending data for DataStudio.
We begin with a discovery session to understand your business goals and requirements for a custom dashboard. From there, we create a roadmap for the dashboard buildout:
Integrate Data Streams: Map out dimensions and measurements, using both free APIs for Google products and paid connectors such as Supermetrics, TapClicks, Power My Analytics, Megalytic, and others.
Custom Calculations: Implement metrics like budget pacing, year-over-year growth, and other period-specific calculations.
Brand Customization: Tailor dashboard colors and visuals to match your brand—or your client’s brand.
Team Review and Training: Review the dashboard with your team and provide simple training for maintenance, if needed.