StrategicDB is a digital marketing agency, focusing on data driven marketing strategies that work. We test different digital marketing platforms, creatives, headlines, and target markets to identify the most profitable way to grow your business. We optimize search by combining the best combination of organic (SEO) and paid keywords. We run digital marketing campaigns search, display, social media, remarketing and programmatic to identify best channels that deliver the most efficient results for your business, prior to optimizing it on a platform level. The way we do it is by making sure marketing attribution model is set up properly, and analysis can be done on ever step of the marketing and sales cycles. If you are looking for data driven digital marketing services, we have you covered.
Digital Marketing Services
Contact Us about Digital Marketing Services
Search engine marketing includes identifying keywords, coming up with headline and descriptions, and configuring landing pages to maximize marketing return on investment (MROI). We also find the strategy that is complimentary to your search engine optimization (organic results).
If the goal is to generate Brand Awareness and engage with your prospective clients, then Social Media may be the right channel for you. We help identify the right format, creative, time of the day to post, and the messaging to use in your social media ads. We work with the following platforms: LinkedIn, Facebook, Instagram, TikTok, Snapchat, Pinterest, Twitter and Reddit.
Retargeting allows you to serve ads to customers that have previously visited your website. You can also target purchased lists or stale leads. We help you identify the ideal target market, test creative, and monitor remarketing efforts.
We ran Eloqua for Eloqua, so we understand email marketing and nurturing B2B leads like no one else. We believe in testing subject lines, best time and day to deploy your emails, targeting, and content testing for each and every email deployed.
Re-marketing services or running retargeting ads, is a great strategy to keep people who are interested in your brand, engaged by showing ads to them after they visited your website or interacted with your brand in another way. Having a good retargeting strategy, can help increase sales and improve customer engagement.
Affiliate marketing is partnering up with influencers and other businesses to market products. It can be based on commission or be based on a flat fee, regardless of payment structures. StrategicDB can identify what partners would be a good fit, conduct testing to see the real financial impact on affiliate marketing for your brand.
We partner with brands and agencies, big and small.
Frequently Asked Questions about Digital Marketing Services
Strategically, the best mix of digital marketing channels to use depends on your brand and product. StrategicDB being a Toronto based digital marketing agency, believes in testing to identify the best mix of channels that produce the best marketing return on ad spend (ROAS). The marketing mix combined has to lift the overall results for your business and not be based on in platform conversion tracking only.
The cost of running a digital marketing strategy depends on a few things, the cost charged by media companies such as Google (cost per click) for your keywords, as well as cost per impression (CPM) for display ads, video ads, and affiliate marketing cost. As a marketing analytical agency, we recommend testing the channels and campaigns prior to releasing the full budget. If you are looking for estimates for your digital marketing testing as well as digital marketing execution, StrategicDB can help!
StrategicDB has worked with many digital marketing media providers including but not limiting to Google, Meta (Instagram/Facebook), TikTok, Pinterest, Reddit, AdRoll, LinkedIn and more. We work with niche providers that is specific to an industry as well as mass media providers such as Google. Either way, we will find the right marketing mix for your brand.
The most important digital marketing KPI is Return on ad spend (ROAS) based on actual sales or another measure of success. For example, if your measure is qualified leads then the KPI would be what is the value of a qualified lead as it compares to ad spending. Depending on your campaign goals, we cater the KPIs to it.
Marketing campaign success is defined by having a positive return on ad spend and contribute to the growth in sales of the company. (Or whatever metric of success that your business uses). Unlike majority of digital marketing agencies, we do not rely on data that is found in digital marketing platforms to report on results, this data is important for optimization purposes, but ultimately those sources have to deliver results. Over the years, the attribution inside platforms have become less reliable, therefore utilizing other third party analytical tools or looking at overall lift can provide the data needed to establish the success of a campaign.
As a marketing analytical corporation, digital marketing results can take a few days to see traffic and sales, but depends on the budget. For full results, typically we wait a few weeks to understand the impact of ads.
As a search engine marketing agency, we start by analyzing current organic keyword performance, competitive analysis to build out a testing strategy. We then executive the testing strategy to identify ads, keywords and landing pages that produce the best results prior to establishing an ongoing SEM strategy. Once campaigns and ads are running, we monitor results for continuous improvements to return on ad spend.
Yes! We have worked with app marketing include App Store Search, Google search and display, as well as running ads on platform such as Unity for game apps. Regardless of what your app is, we can identify the best digital marketing for efficient app downloads.