Direct mail is an excellent marketing choice for those looking to reach a certain community for local marketing or those companies that want to have an edge over competition. It is also a great way to bring back customers. StrategicDB a marketing agency, can help run your direct mail campaigns in both Canada and the USA. From list management to analyzing the success of your direct mail we got you covered! On top of basic direct mail campaign execution, StrategicDB can also help create synergy between direct mail and digital marketing for a unified experience.
Direct Mail Marketing Services
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Direct Mail Marketing Services
Direct mail strategy is the start of any direct mail execution. Deciding the budget, who to mail, what creative, what offer, and when is all going to determine how successful your direct mail campaign is. StrategicDB believes in running campaigns based on data. If you have run direct mail in the past or have executed digital marketing campaigns, lets analyze the results to help guide the strategy for direct mail. If you have never tried direct mail for your business, doing a small tests will help save money and time in the long run.
Identify who to mail your direct mail piece is the most important aspect of direct mail marketing. List management is also managing your current prospect and customer list as it relates to direct mail and digital marketing campaigns. StrategicDB can help identify the ideal target market, help acquire data for direct mail campaign and execute list management for direct mail marketing.
Offers or promotions in direct mail are essential to drive results, especially in B2C space. What kind of offer and how long it is valid will determine the return on your direct mail investment. We start by analyzing historical promotions as well as competitor offers to identify the best offer to use in your direct mail campaign.
Direct mail printing and fulfillment can be done by many different print shops and with USPS and Canada Post directly. StrategicDB can find the right partner for your printing and mailing needs. We can also advise on the best material, format and creative to use.
While StrategicDB is not a design or copy-writing agency, we do work with talented designer and copywriters to ensure that you have the highest quality design and copy for your direct mail. We can also advise on what type of creative and copy has bee previously successful by analyzing results. If no previous campaigns were executed, creating a testing strategy with different creatives can be a great way to ensure a success on a bigger scale.
Once the direct mail is executed, the last step is to identify how successful it is. Identifying not only the scans from your QR code on creative, or promo code, but also looking at the lift that the direct mail campaign has had on your business is the key to understanding how well the campaign did. This can help with future marketing strategy.
Frequently asked questions about Direct Mail Campaign Services
StrategicDB is a marketing analytics agency that have worked with large and small companies to analyze different offers, promotions and incentives and their return on marketing investment. We have worked with a large national drug store, to identify the best offer to use and at what time period, which, has increased their return on direct mail by 30%.
There are many different ways to analyze the success of a direct mail campaign. One way is to use promo codes or QR codes to see how many people have scanned or entered a website from the code. Another way is to look at the overall lift during the time frame of your direct mail campaign. StrategicDB is a marketing analytics company, which looks at both conversion with direct attribution and the big picture.
As a marketing agency, direct mail campaigns have taken as little as a few weeks to execute or a few months. This depends on your direct mail data acquisition, how long it takes to come up with the right creative and copy, there is also time to print and shipping. Therefore, it more of a longer term execution as compared to the execution of digital marketing campaigns.
Anna Kayfitz, the CEO of StrategicDB has worked at Harlequin, whose job was to managed list management for direct mail campaigns. Since then, she has helped both small and large organizations manage small lists of a few hundreds and large ones of a few thousands. For list management services, contact us.
While, it is true that direct mail campaigns are more expensive than digital because of the cost of printing, fulfillment and shipping, it can be a very effective tool as we are receiving less direct mail this days which will ensure that your communication is seen by the right person. Assuming list management was done right!
In the past we have seen success for B2C companies who want to target local communities. For example, local day-care or your local dentist or restaurant. We have also seen it work on a national scale for B2C companies such as retail stores. It is also a great tool for up-sell opportunities to existing customers or to bring back old customers. Currently B2B is a bit harder to execute, because a lot of people are currently working remotely. Direct mail is often one of the more effective channels for local marketing agencies.