Our philosophy for email marketing is to analyze historical email performance, identify different segments, create a strategy, test and repeat. Everything starts with data, therefore we also offer data cleaning services, email marketing strategy and marketing automation tool implementation. We work with all Email Service providers (ESPs, including Mailchimp, ConstactContact and SendGrid) and marketing automation tools (such as Eloqua, Marketing, Salesforce Marketing Cloud, Hubspot and Klavyio). Contact us for your email marketing consulting services.
E-Mail Marketing Services
Contact Us for e-mail marketing services
Email Marketing Services
Email marketing services involve more than just deploying emails, it starts with strategy, purpose of the email and the analyzing the results. Regardless of the tool you use, we can help you create, deploy marketing and transactional emails, analyze and do better the next email or campaign. We have worked with Klavio, Mailchimp, ConstantContact, Hubspot, Marketo, Eloqua and Salesforce Marketing Cloud.
Go beyond A/B testing with multi-variant testing. We help design a continuous testing environment for all outgoing emails. This will ensure that you will learn from both failures and successes to elevate your email game. We test anything from subject line, call to action, content, segmentation, how many days apart should we say, what day and time is best to deploy and even what images work better.
The success of your email marketing lies in identifying the right people to receive the right content. We can help identify demographic, psychographic and behavioral patterns and match them with the right creative. For those running an e-commerce store, we can help identify what products can be marketed to what customers, what promotions work for what segment and more.
Looking to set up nurturing campaigns? StrategicDB offers nurturing email campaign services, which includes testing different strategies, mapping out the flow, implementing marketing operations for nurturing campaigns, and analyzing results. We work with all marketing operations tools including but not limiting to HubSpot, Eloqua, Marketo, Klavyio and others.
Analyzing past performance is the first step in improving your open rates and click-through rates, while reducing unsubscribe and bounce rates. After analysis is complete, we can identify the right target market, frequency of emails, best time to send, and what subject line and messaging to use to improve your email marketing performance.
Without the proper set-up in your email marketing platform, sending email is not efficient. Email cleaning includes verification of emails, ensuring it is tagged correctly for proper segmentation, implementing a proper email strategy so the same person does not get email twice or two emails on the same day, and ensuring that email list stays current and growing, with proper lead management practices.
We partner with brands and agencies, big and small.
Frequently Asked Questions about email marketing services
StrategicDB is not an official partner with any marketing automation or Email service provider because we work with almost all available tools in the marketplace. For marketing automation, we have helped clients set up email strategy and implement nurturing campaigns in HubSpot, Adobe Marketing Cloud (Marketo), Eloqua, Salesforce Marketing Cloud and Klavyio. As well as email service providers such as Mailchimp, ConstantContact, SendGrids, ActiveCampaign and Amazon SES.
As an email marketing agency, we do not advocate for the same strategy for every B2B or B2C business. Therefore, we cater each strategy based on our email testing and we do email testing based on the goals, historical data and segmentation.
StrategicDB is an email marketing company, and we do not charge a flat rate for email marketing strategy, instead we price it based on the hours it takes to optimize emails, clean CRM (if needed), implement nurturing, test and analyze email marketing performance.
As part of our marketing services we offer email marketing testing services here’s what we analyze:
- Subject Lines
- Creatives
- Email Length
- CTAs
- Images
- Send Time (Day and Time)
- Frequency of emails
- Segments (Who is engaged, Sender, etc.)
Doing multivariant testing can take as little as a few minutes or a few weeks depending on volume and results. Sometimes it is too close to call, therefore, you can continue to test for longer time frame or assume it has no impact on results, and test a different element. As a marketing automation agency, we can create the testing schedule, implement and deploy emails, and analyze the results, and then implement a marketing strategy within a month or two, for on-going email marketing support.
Promotional emails go along with the promotion, email copy, segmentation and when the email is deployed. The success of it depends primarily, getting the right product to the right customer at the right price. This is something that can be done with segmentation analysis, testing, and optimization.