Our philosophy for e-mail marketing is start with analyzing historical email performance, identify different segments, create a strategy, test and repeat.
E-Mail Marketing Services
Analyzing past performance is the first step in improving your open rates, click through rates while decreasing unsubscribes or fixing a high bounce rate.
We analyze the standard:
- Subject Lines
- Creatives
- Short vs. long emails
- Call to Actions
- Images used
- Day and Time an email is Sent
- Frequency of emails
- Segments – who is engaged, where the email came from, etc…
After analysis is done, we can identify the right target market, frequency of emails, when to send and with what content/subject line to use to improve your email marketing performance.
Go beyond the standard a/b testing, by applying multi-variant testing. We will help design a continuous testing environment for all emails going out. This will ensure that you will learn from both failures and successes to elevate your email game higher.
Regardless of the tool that you use we can help you create and deploy emails. We have worked with Klavio, Mailchimp, ConstantContact, Hubspot, Marketo, Eloqua and Salesforce Marketing Cloud. For both transaction and marketing emails.
The success of your email marketing lies in identifying the RIGHT person to receive the right piece of content. We can help identify demographic, psychographic and behavioural patterns and match with the right creative.
We partner with brands and agencies, big and small.
