Our philosophy for email marketing is to analyze historical email performance, identify different segments, create a strategy, test and repeat.
E-Mail Marketing Services
Analyzing past performance is the first step in improving your open rates and click-through rates, while reducing unsubscribe and bounce rates.
Here’s what we analyze:
- Subject Lines
- Creatives
- Email Length
- CTAs
- Images
- Send Time (Day and Time)
- Frequency of emails
- Segments (Who is engaged, Sender, etc.)
After analysis is complete, we can identify the right target market, frequency of emails, best time to send, and what subject line and messaging to use to improve your email marketing performance.
Go beyond A/B testing with multi-variant testing. We help design a continuous testing environment for all outgoing emails. This will ensure that you will learn from both failures and successes to elevate your email game.
Regardless of the tool you use, we can help you create and deploy marketing and transactional emails. We have worked with Klavio, Mailchimp, ConstantContact, Hubspot, Marketo, Eloqua and Salesforce Marketing Cloud.
The success of your email marketing lies in identifying the right people to receive the right content. We can help identify demographic, psychographic and behavioural patterns and match them with the right creative.
We partner with brands and agencies, big and small.
