Our philosophy for Marketing Automation is analyze past performance, create strategy, test, automate and repeat. As an Ex-Eloqua Marketing Ops, we can help set-up marketing automation tool, optimize an existing account to match the requirements of marketing and sales teams as well as help manage an existing e-mail nurturing campaigns. We also offer marketing automation cleaning services for historical data.
Marketing Automation Services
Contact Us For Marketing Automation Services
Some of marketing automation platforms we work with
Marketing Automation Services
The goal of marketing automation tool is to capture leads. Our services help establish the right forms and fields needed for your business to capture leads and succeed.
Our approach to lead gen is this: Analyze your marketing sources and the data collected. Then, identify ways to reduce costs while increasing the number of qualified leads generated.
The most important part of your marketing automation tool is the data management. As an ex-Eloqua Database Manager, we understand how to make your data work for you. From lead collection to customer, we help ensure your data is clean, that lead scoring is producing the right quality of marketing qualified leads (MQLs), and that your nurture campaigns are tested and perform above the industry benchmarks.
Lead scoring is important for understanding the quality of the lead. We analyze historical data to ensure that scoring is based on actual results and available data. This sets you up for success as more leads come through.
Go beyond A/B testing with multi-variant testing to improve results. Identify ways to test multiple variables at once–from subject lines, to content, images, calls-to-action, and even what segment receives what creative, at what frequency and at what time. We help with testing strategy and execution.
Once testing is complete, we can help automate your nurture/drip campaigns and ensure that the correct segment is enrolled at the correct frequency and in the correct sequence.
Identify key segments based on who they are, what they have done, and what product you wish to market. We use either regression models or decision tree models to segment your data.
Your marketing automation tool is only as good as its connection with other tools. We can help ensure data is flowing between your CRM (such as Salesforce) and your other tools, such as ON24 for webinars, your digital and social marketing platforms, and more.
If you are running a marketing agency and need help managing marketing automation tools or need extra marketing ops support, StrategicDB has you covered. We have partnered with many agencies to provide hands on support on a as needed basis.
We partner with brands and agencies, big and small.
Frequently Asked Questions About Marketing Automation Services
The cost of setting up a marketing automation platform depends on the integrations needed, the sophistication of the account and if marketing automation migration is needed. If you are looking to implement a marketing automation platform, StrategicDB would be happy to provide a detailed quote.
StrategicDB is not an official partner with any marketing automation platform, because we work with almost any platform available including: Eloqua, Marketo, Salesforce marketing Cloud, HubSpot, Active Campaign, Zoho Marketing, Klavyio and others. If your marketing automation tool is not listed, it does not mean we cannot implement it, as a marketing ops company we understand marketing operations, data with the tool being irrelevant.
Drip campaign management or nurture campaign services, is almost identify. Either way it is a way to set up a set of emails that gets deployed based on actions of the leads or customers that receive those emails. We would love to help you with your nurture campaigns from strategy to content writing to implementation, testing and analytics, we got you covered!
Yes! If you have a marketing automation tool that needs maintenance or optimization we can help. We typically start by doing a quick marketing automation audit to establish any parts of the platform that are not set-up correctly or where there are opportunities. The next step is to identify problem areas, your team is facing as well as any assets that are under performing. Such as form submission rate, email performance and nurture campaign performance. We also help with historical data cleaning, reporting and setting up multivariant testing. Contact us for your marketing automation needs.
The implementation of marketing automation platform starts with the strategy. First step is to map out the data flow from lead to “closed won” and the full marketing/sales funnel. The second step is to map any integrations that are needed between a marketing automation platform and other systems, such as CRM, dialers, webinar providers, BI tools and so on. Next is to identify a data strategy, what contacts are being migrated or for a new marketing automation instance, what fields are needed. If historical data is being moved, then data cleansing is needed prior to migrating the new data. Then a nurture/email strategy can be established to identify who to email, when, the content and the call to actions. As well as reporting. Part of our product offering is to offer email testing services, where we can identify best type of subject lines, frequency of emails, call to actions, creatives and other areas for multi variant email testing. We will implement, and re-do a marketing automation audit, in order to identify any additional marketing automation tool optimizations.
Yes! As a fellow ex-Eloqua marketing ops company, we offer different marketing ops services. Including: marketing data cleaning, marketing flow of data audit and optimization, lead management, marketing automation reporting, as well as any other marketing op services you may need.
StrategicDB does not have partnership with any marketing automation tools, because we offer marketing automation consulting services where we identify the best tool for our clients. Therefore, we like to stay neutral. Also we pride ourselves for working with any marketing automation tool from Klavyio to Eloqua, we got it all covered, as our specialty is email marketing, marketing ops, data cleansing, migration and analytics.
Yes! We can set up data flow from your marketing automation platform to your CRM, e-Commerce platform, and other third party tools that are needed for your business. Our specialty is data, therefore we will ensure that data types match, that proper integration is in place for reporting purposes, and work arounds are found for those records that do not have unique identifiers. Contact us for your marketing automation services.