Our philosophy for Marketing Automation is analyze past performance, create strategy, test, automate and repeat.
Marketing Automation Services
The goal of marketing automation tool is to capture leads. Our services help establish the right forms and fields needed for your business to capture leads and succeed.
Our approach to lead gen is this: Analyze your marketing sources and the data collected. Then, identify ways to reduce costs while increasing the number of qualified leads generated.
The most important part of your marketing automation tool is the data management. As an ex-Eloqua Database Manager, we understand how to make your data work for you. From lead collection to customer, we help ensure your data is clean, that lead scoring is producing the right quality of marketing qualified leads (MQLs), and that your nurture campaigns are tested and perform above the industry benchmarks.
Lead scoring is important for understanding the quality of the lead. We analyze historical data to ensure that scoring is based on actual results and available data. This sets you up for success as more leads come through.
Go beyond A/B testing with multi-variant testing to improve results. Identify ways to test multiple variables at once–from subject lines, to content, images, calls-to-action, and even what segment receives what creative, at what frequency and at what time. We help with testing strategy and execution.
Once testing is complete, we can help automate your nurture/drip campaigns and ensure that the correct segment is enrolled at the correct frequency and in the correct sequence.
Identify key segments based on who they are, what they have done, and what product you wish to market. We use either regression models or decision tree models to segment your data.
Your marketing automation tool is only as good as its connection with other tools. We can help ensure data is flowing between your CRM (such as Salesforce) and your other tools, such as ON24 for webinars, your digital and social marketing platforms, and more.
We partner with brands and agencies, big and small.
