Our philosophy for SEO and marketing is simple: start with the data you have, add the data that’s missing, analyze it, create a strategy, test, and repeat.
We provide marketing services to small local businesses, startups, Fortune 500 companies, and offer support to marketing agencies. Our offerings include marketing automation, digital marketing, social media, direct mail, and marketing reporting, all designed to help you make data-driven decisions and achieve measurable results.
SEO and ASO start with identifying the right keywords. From there, effective on-page SEO strategies and outreach campaigns are essential. We build models to pinpoint the keywords your business should target, helping you stand out from the competition and reach your ideal audience.
We’ve got you covered from keyword research for search engine marketing to ad creatives and ongoing optimization. Using multivariate testing, we ensure the best combination of ad copy, keywords, targeting, and channels to maximize your return on marketing spend. No matter the platform, we develop strategies tailored to your business goals and budget.
Regardless of the tool, we’ve got you covered from lead capture and marketing campaigns to lead scoring and seamless integration with your sales team’s CRM.
Some of the platforms we work with include Eloqua, Marketo, HubSpot, and Salesforce Marketing Cloud. We help you leverage your marketing automation tools to their full potential, ensuring maximum efficiency and results.
We ran Eloqua for Eloqua, so we understand B2B email marketing and lead nurturing like no one else. We focus on testing every element of your campaigns including subject lines, send times, targeting, and content to ensure each email delivers the best possible results.
Identifying the right target market is key to driving results and maximizing your Marketing Return on Investment (MROI). We analyze your past customers to identify look-alike audiences using advanced modeling techniques.
If segmentation isn’t possible due to insufficient data, we implement strategies to acquire the necessary information either through third-party data tools or by collecting the data needed for future segmentation.
We also assist clients in segmenting their CRMs, regardless of the platform or tools they use, ensuring your marketing efforts reach the right audience at the right time.
Without data, you cannot move your business forward. We provide support across the entire spectrum from building automated dashboards to monitor marketing campaigns, to conducting ad-hoc deep dives and all analysis in between.
If you have questions about your data, we help you uncover the answers and turn insights into actionable decisions.
Local marketing is essential for businesses serving their communities. We offer SEO, digital marketing, and analytical services to local businesses, startups, and agencies. If your business is located in Richmond Hill, Mississauga, Markham, or the surrounding area, we would be happy to provide marketing support tailored to your needs.
Account-Based Marketing (ABM) starts with having the right data in place. Identifying the correct accounts and key contacts is critical to success. StrategicDB supports ABM initiatives by providing the right strategy, accurate data, and effective communication channels such as targeted nurturing campaigns. We also set up proper reporting to empower your sales and marketing teams in their efforts to land and grow key accounts.
Direct mail marketing can be a highly effective tool when executed correctly. With accurate data acquisition, proper list management, compelling offers, and creative messaging, it can generate significant profits both by acquiring new customers and upselling existing ones. StrategicDB ensures your direct mail campaigns use the right data, maximizing their impact and driving measurable results.
Running a marketing agency and need extra support? Whether it’s marketing strategy, execution, analytics, or SEO services, StrategicDB provides freelance support on a flexible, as-needed basis. No task is too small or too large we’re here to help your agency deliver results and scale efficiently.
Typically results from digital marketing campaigns take anywhere from a few weeks to a month. Campaign testing and optimization take time. Typically, it takes 1–3 weeks to test different campaigns, strategies, and keywords before identifying what works best for your brand. SEO results take longer, often 3–6 months to see measurable impact. Email marketing, direct mail, and local marketing campaigns can take anywhere from a few weeks to several months to deliver their full results.
We work with almost all platforms available to modern day marketers. For example, for re-marketing campaigns we can utilize Google Ads, Meta, or AdRoll. For email marketing, we work with ESP providers such as MailChimp, Constant Contact, Brevo or Klavyio as well as marketing automation tools such as Eloqua, Marketo, Salesforce Marketing Cloud, HubSpot or ActiveCampaign. For analytics we work with the free BI tool DataStudio, as well as more expensive tools such as Datorama (MCI), Tableau, PowerBI and others. These are just some of the tools we use in our daily basis, regardless of the tool we can help you run your marketing campaigns!
For e-mail marketing, StrategicDB goes beyond A/B testing. In fact for all of our marketing efforts, we go beyond simple testing. We use multi variant testing, which allows you to test multiple variables at the same time, this is helpful as you can see combinations that work, and can typically get the results faster than a simple a/b version. We often perform testing outside email marketing, such as creative, channels, ad groups, and product/target market mix (to name a few).
Most agencies use platform data for conversions, leads or sales which they use to optimize their campaigns. While we think its a good starting point, we do not stop there. As a marketing analytics agency go beyond and identify if that lead became a client, if that customer spent more or less than the average order and what was the true cost of running a campaign as it relates to organic growth.
When optimizing digital marketing campaigns, we go beyond the simple click or platform conversion. We try to go from channel, campaign, ad level to the outcome such as lead-qualified contact and sale for B2B or lifetime value if possible for B2C e-commerce businesses, for example. Of course each business, will have their own goals and success metrics, so we often customize our reporting and optimization to match the ultimate goal. StrategicDB a digital marketing agency is a strong believer in testing strategies, therefore, we are constantly testing and measuring results to continuous improve on performance.
Marketing campaign cost can vary. It can start at $10 a day and go to millions of dollars for a single Superbowl commercial. StrategicDB tries to optimize marketing efforts based on the available budget.